Responsibilities

• Strategy & Planning
• Partner with Channel Leads and media strategists to build strategies that are aligned with client goals and target audiences
• Build and optimize full-funnel media plans, balancing brand awareness and performance objectives
• Determine channel mix, budget allocation, and forecasting to maximize ROI across platforms
• Partner with strategy, analytics, and creative teams to ensure cohesive campaign execution
• Campaign Execution & Optimization
• Oversee and assist with execution and performance across:
• Paid Search (Google, Microsoft)
• Paid Social (Meta, LinkedIn, TikTok, etc.)
• Programmatic & Display
• CTV/OTT platforms
• Become an expert on our automation platforms: work with vendors to create new account templates, execute mass changes, and troubleshoot/QA during major updates
• Continuously optimize campaigns using data-driven insights to improve CPA, ROAS, and overall performance
• Lead testing strategies including A/B testing, incrementality testing, and conversion optimization
• Ensure proper tracking, tagging, and attribution frameworks are in place and manage all client billing communications internally with accounting. Lead reconciliation of monthly billing across all platforms, budget documentation and flow updates for true-up.
• Vendor Management
• Build and maintain relationships with media vendors, platforms, and partners
• Evaluate and test new and emerging channels to drive performance improvements
• Collaborate with partners to identify opportunities for efficiency and scale
• Analytics & Performance Description? (combined)

Requirements

• 5–8+ years of agency experience in paid media and campaign management
• Proven experience managing high-budget campaigns ($100K+/month per client; $1M+/month portfolio preferred)
• Strong expertise in digital channels:
• Google Ads (all campaign types), Microsoft Ads
• Paid Social (Meta, LinkedIn, etc.)
• Programmatic/DSP platforms
• Demonstrated success improving CPA, ROAS, and overall campaign performance
• Advanced knowledge of tracking, attribution, and analytics tools
• Experience with conversion rate optimization and funnel analysis
• Strong analytical mindset with the ability to translate data into strategy
• Proficiency in Google Workspace and Microsoft Office
• Google Ads, Microsoft Ads, and/or Meta certifications preferred
• Bachelor’s degree or equivalent experience

Nice To Have

• Experience planning or buying traditional media channels (TV, radio, OOH, print)
• Familiarity with CTV, streaming audio (Spotify, Pandora), and retail media networks
• Experience in CPG, retail, healthcare, education, or transportation industries
• Experience with campaign management platforms (and campaign analysis ( media mix modeling (MMM)) or advanced attribution methods
• GCM, Google Tag Manager and pixel implementation experience
• Excel/macros or data analysis experience
• Experience with DSPs and emerging ad platforms
• Background in lead generation or performance-driven campaigns at scale

Benefits

• Hybrid work environment (Chattanooga, TN) or remote flexibility
• Fun, collaborative team environment
• Wellness stipend
• Summer Fridays
• 100% employer-paid health, dental, and vision insurance for employees and family
• 401k with company match
• PTO, sick days, and paid holidays
• Paid maternity and paternity leave
• Professional development opportunities
• Company-wide events (lake day, retreats, and more)