Senior Media Buyer, RoadWarrior

Los Angeles, CA (On-site)

$109K/yr – $137K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own the paid acquisition program for a subscription software product, driving trial starts and signups across Google, Meta and Apple ads while optimizing funnel from trial to paid and Teams signup.

  • Lead cross-channel campaigns (Google Search, Meta, Apple Ads) with a focus on high-intent targets.
  • Manage conversion tracking, CAC and ROAS reporting.
  • Apply AI-driven creative and copy tools to improve performance and scale.

Job Description

Responsibilities

  • Run Google Search end to end for Pro and Teams: keywords, bids, budgets and ad copy.
  • Run Meta: prospecting, retargeting and weekly creative tests.
  • Run Apple Ads and Google App Campaigns for Pro installs and trials on iOS and Android.
  • Optimize to trial start, trial-to-paid and Teams signup, not clicks or installs.
  • Build Teams demand: high-intent search, directory listings and dispatcher retargeting.
  • Use AI tools daily for copy, visuals and creative analysis.
  • Own conversion tracking and keep it reconciled with billing.
  • Report weekly on CAC, cohort ROAS and payback by channel, platform and plan.

Requirements

  • 3–5 years of paid acquisition for subscription software, app and web.
  • Deep hands-on Google Search experience, plus working Meta proficiency.
  • Hands-on experience with Apple Ads (formerly Apple Search Ads) and Google App Campaigns (formerly Universal App Campaigns).
  • Comfortable with GA4 and conversion tracking.
  • A demonstrated AI workflow for media buying and creative.
  • Reads cohort retention and LTV curves and makes budget calls from them.
  • Bachelor's degree in Marketing, Communications or a related field, or equivalent experience.

Preferred

  • Selling a per-seat SMB SaaS tier alongside a consumer app.
  • RevenueCat, Stripe, Capterra / G2.
  • Amplitude, Snowflake or Sigma.
  • Familiarity with the gig-delivery, courier or field-service world.
  • Would rather fix a broken postback than write a deck about it.
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Tech Ladies®

Women in the technology industry often feel like they’re on an island, facing unique obstacles and lacking support.Tech Ladies is a safe space to share experiences, while also recognizing and celebrating our differences.Join forces with our incredible community, where fellow women in tech around the world share challenges, celebrate successes, and swap best practices for professional and personal growth!We offer:- An online community of other women in tech all over the world to find support, ideas, and new connections- Exclusive invitations to in-person and virtual events featuring industry leaders and other experts- Best-in-class content including our weekly newsletters, proprietary research, and other industry intel- Access to our job board with the best jobs in technology

Founded in 2016
New York, New York, USA
30 employees (2 in marketing)

Salaries

Posted range

$109K/yr – $137K/yr

Taken straight from the job posting.

Media Buying median pay in the United States

$80K/yr

Most pay falls between $68K and $100K. Based on 154 salaries.

See all Tech Ladies® salaries

Marketing Team

Marketing Team Size
2 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
16.9K
Traffic Source Mix
Search
25.6%
Direct
62%
Referral
7%
Social
3.7%
Paid
1.3%

Headcount Trend

Current headcount: ~31
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Senior Media Buyer, RoadWarrior

Tech Ladies® · Los Angeles, CA · On-site