Senior Media Buyer / Performance Marketing Manager at 970 Medicare | Grand Junction, CO

Senior Media Buyer / Performance Marketing Manager

Grand Junction, CO (On-site)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

The other 99% submit and hope. You're about to do something different.

Drive multi-platform paid media campaigns to generate insurance leads and optimize ROI.

Plan, launch, and manage paid media campaigns across Meta, Google, and TikTok to generate insurance leads.
Must-have: Experience managing multi-platform ad budgets with measurable results.
Standout: Strong optimization of CPA, ROAS, and lead quality through structured testing.

Plan, launch, and manage paid media campaigns across platforms including Meta (Facebook / Instagram), Google, and TikTok to generate insurance leads
Develop and optimize campaign structures, targeting strategies, and budget allocation
Monitor, analyze, and improve performance metrics such as CPA, ROAS, CTR, CVR, and lead quality
Write, refine, and test ad messaging and direct-response copy
Collaborate on or drive creative testing strategies and performance improvements
Design and execute structured testing initiatives to generate actionable insights
Analyze campaign and funnel data to identify constraints and opportunities
Provide clear reporting, performance analysis, and optimization recommendations

Experience managing significant multi-platform advertising budgets (Meta, Google, TikTok preferred)
Demonstrated experience managing and scaling paid acquisition campaigns with measurable results
Senior-level understanding of performance metrics and optimization strategies
Experience building and optimizing high-converting landing pages
Familiarity with AI-enabled marketing tools and modern performance workflows