Responsibilities

• Paid Social Ownership & Scaling - Own the day to day management and scaling paid social channels. Primary channels being Meta, TikTok, Applovin and Pinterest. With a primary focus on new customer acquisition.
• Lead strategy, structure, and pacing for high spend Paid Social accounts ($30M+ annually), with direct accountability to revenue outcomes.
• Testing Framework & Performance Analysis - Build and maintain a rigorous testing roadmap across creative, audiences, landing pages, and optimizations.
• Conduct deep analysis of performance drivers, signal quality, attribution behavior, and platform volatility to inform real-time decision making.
• Partnership with Creative Strategy - Partner closely with Creative Strategy to: Identify winning hooks, formats, and angles; Improve ad viability and longevity; Translate performance insights into actionable creative briefs
• Platform Infrastructure & Optimization - Lead ad account audits and ongoing optimization of: Pixels, CAPI, catalogs, and event setup; Account hygiene and tracking integrity
• Channel Expansion & Growth Opportunities - Identify and validate growth opportunities across Meta, TikTok, AppLovin, and Pinterest. Manage and oversee external paid media agencies and consultants (e.g., Google Ads, search, and other paid media channels), ensuring alignment with performance goals and broader acquisition strategy.
• Leadership Communication & Subject Matter Expertise - Present insights, pivots, and forward looking recommendations to Growth leadership and key stakeholders. - Act as a Paid Media subject matter expert in strategic discussions, including performance reviews and planning cycles.

Requirements

• 5+ years of experience in a media buying role, with agency experience a plus.
• Proven track record managing $30M+ in annual Paid Social spend, preferably in a DTC or performance driven environment.
• Expert-level command of Meta and other Paid Social platforms.
• Strong diagnostic ability to explain performance swings, platform behavior, and creative fatigue using data.
• Expert-level experience with MTAs such as TripleWhale or Northbeam.
• Comfortable operating in a fast-paced environment with daily decision cycles.
• Deep experience partnering with Creative, Ecommerce, and Influencer or Creator teams.
• Advanced understanding of attribution, incrementality, platform reporting limitations, and blended performance analysis.
• Demonstrated habit of structured experimentation with clear hypotheses, success metrics, and learning.

Benefits

• - 20 days of PTO will be offered for the first year of employment and will increase per company schedule
• - Approximately 15 paid holidays per year
• - 100% Paid Health, Vision and Dental employee plan if desired
• - Parental Leave
• - 401(k)
• - Ogee product gratis to keep you glowing!