Own paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest to drive new customer acquisition, while scaling high-spend accounts and linking activities to revenue outcomes.

• Paid Social Ownership & Scaling: Own the day to day management and scaling paid social channels. Primary channels being Meta, TikTok, Applovin and Pinterest. With a primary focus on new customer acquisition.
• Testing Framework & Performance Analysis: Build and maintain a rigorous testing roadmap across creative, audiences, landing pages, and optimizations.
• Partnership with Creative Strategy: Partner closely with Creative Strategy to identify winning hooks, formats, and angles; improve ad viability and longevity; translate performance insights into actionable creative briefs.
• Platform Infrastructure & Optimization: Lead ad account audits and ongoing optimization of pixels, CAPI, catalogs, and event setup; account hygiene and tracking integrity.
• Channel Expansion & Growth Opportunities: Identify and validate growth opportunities across Meta, TikTok, AppLovin, and Pinterest; manage external paid media agencies and consultants to align with performance goals.
• Leadership Communication & Subject Matter Expertise: Present insights, pivots, and forward-looking recommendations to Growth leadership and key stakeholders; act as a Paid Media SME in strategic discussions.