Senior Media Buyer (Meta)

Responsibilities

• Meta Ads performance across the US and Europe, with budgets in the millions of dollars per month
• Campaign structure, budgets, bidding, and day-to-day optimization, with a focus on cutting wasted spend
• A testing roadmap for creatives, angles, offers, and landing pages
• Competitor research: their ads, landing pages, and offers, and what we can learn from them
• Creative direction based on data: working with the Creative Director to decide which creatives and ad copy to produce next
• Daily and weekly reporting on CAC, ROAS, and scaling opportunities, with full accountability for channel profitability

Requirements

• You've personally scaled Meta ad accounts to multiple seven figures per month in profitable spend
• Hands-on expertise in Meta Ads: you do the in-platform work yourself, not through agencies or junior buyers
• Experience managing budgets well above $100K per month and scaling a brand aggressively
• A relentless tester: you're always looking for the next winning creative, angle, or audience
• Strong competitive research habits, using both tools and manual research
• Highly analytical and comfortable in spreadsheets: you make decisions based on data
• Comfortable owning strict CAC and ROAS targets at high scale, and optimizing without waiting for instructions
• A clear understanding of how media buying and creative strategy work together
• Fast, direct, and clear in how you communicate

Preferred

• Experience scaling DTC, consumer tech, or premium hardware brands is a strong plus
• Deep knowledge of Meta creative frameworks and which ad formats and angles convert is a strong plus
• Experience managing large budgets across international markets, especially the US and Europe, is a strong plus

Benefits

• Full ownership of Pocket's Meta acquisition channel
• High autonomy and direct impact on company growth
• Direct access to the founders and close collaboration with the creative and marketing teams
• Full-time role, in person in San Francisco; starting remotely is possible, working PST/EST hours
• Start as soon as possible