Responsibilities

• Lead the strategy, development, and optimization of paid media campaigns across mobile, social, search, and display channels.
• Own digital media partnerships and negotiate top-tier placement deals with platforms and providers.
• Drive performance-based marketing initiatives (CPA/CPI/CPC), optimizing for ROI, LTV, and retention.
• Collaborate cross-functionally with Product, Creative, and Data teams to inform campaign strategy and align media initiatives with business goals.
• Mentor and guide junior media buyers, fostering best practices in campaign creation, optimization, and reporting.
• Conduct in-depth market research to uncover growth opportunities, identify trends, and scale profitable user cohorts.
• Create, test, and optimize ad copy and creative assets, including text, image, and video.
• Analyze campaign performance, prepare executive-level reports, and provide actionable recommendations to maximize efficiency and results.

Requirements

• 5+ years of experience managing performance-based mobile and digital campaigns across multiple channels (Facebook, Google, affiliate networks, programmatic, etc).
• Proven track record of developing media strategies that scale, improve ROI, and meet LTV and retention goals.
• Strong analytical skills; experience translating complex data into actionable insights and business recommendations.
• Expertise in Excel (pivot tables, VLOOKUP, SUMIF, data visualization) and media analytics platforms.
• Firsthand experience creating compelling ad copy and creative assets; knowledge of A/B testing and iterative optimization.
• Leadership or mentoring experience preferred.

Preferred

• Mobile advertising experience highly desired.

Benefits

• Fun, work-hard/play-hard culture
• Hybrid schedule
• Unlimited Paid Time Off plus 10 paid holidays
• 401k match up to 4%, Health/Vision/Dental, Flexible Spending Accounts
• Life Insurance, AD&D, STD, and LTD fully employer-paid
• Sponsorship available
• Complimentary snacks, beverages, beer fridge, and catered lunches
• Located near world-class shopping and restaurants
• Regular company-sponsored social events to connect with your team and colleagues