Responsibilities

• Onboard new clients, launch their Meta campaigns, and manage those campaigns to produce results.
• Own the account from the first onboarding call through ongoing day-to-day performance.
• Be one of the people answering clients in our in-app support chat inside SiloCRM.
• Manage a book of 30 to 50 client accounts at a time.
• Build and launch campaigns in Meta Ads Manager, structured correctly from day one.
• Manage budgets, audiences, placements, and creative rotation to hit cost-per-lead and cost-per-acquisition targets.
• Read the data, kill what isn’t working, scale what is, and keep accounts out of trouble during the learning phase.
• Handle client requests and questions in the SiloCRM live support chat.

Requirements

• Direct, hands-on Meta/Facebook ad management experience in home services (roofing, HVAC, solar, restoration, remodeling, or similar lead-gen verticals). Not e-commerce. Not “I ran ads for my own page.”
• Proven experience managing multiple accounts at once (10+), not one or two.
• Current command of the Meta platform as it works in 2026, not how it worked three years ago.
• Advantage+ campaigns and Advantage+ Audience, and how targeting changed after detailed/interest targeting was deprecated (Jan 2026).
• Campaign structure: one objective per campaign, budget consolidation, CBO vs. ABO and when to use each.
• The learning phase: the ~50 conversions/week threshold, what resets it, and how to exit it fast and scale without spiking costs.
• First-party data, the pixel, and Conversions API (CAPI), and why they now matter more than interest targeting.
• Creative volume and testing: running enough active creatives to let the algorithm optimize, testing methodically, and identifying winners vs. duds by spend/conversions, not by gut or calendar.
• Lead-gen mechanics for home services: qualified-lead filtering, offers (free inspection, financing, warranty), and cost-per-qualified-lead.
• Strong data interpretation skills to translate results into actionable optimizations.
• Ability to operate in a fast-paced agency-style environment with strict SLAs.

Benefits

• Health benefits.
• 10 paid holidays plus paid vacation days.