Responsibilities

• Plan, execute, and scale ROI-focused eCommerce campaigns to achieve optimal performance and profitability.
• Manage and optimize paid advertising across multiple platforms including Meta (Facebook & Instagram), Google Ads (Search, Shopping, Performance Max), TikTok Ads, and other relevant paid acquisition channels.
• Build and manage comprehensive full-funnel strategies encompassing cold traffic, retargeting, and scaling efforts.
• Optimize campaigns based on key performance indicators such as CPA, ROAS, AOV, and LTV to ensure maximum return on investment.
• Allocate and scale budgets effectively based on performance data and strategic objectives.
• Conduct thorough audience research, testing, and provide creative direction support to enhance campaign effectiveness.
• Monitor tracking, pixels, and conversion accuracy to ensure data integrity and actionable insights.
• Provide clear, detailed reporting, insights, and performance recommendations to stakeholders.

Requirements

• Experience: 3 years
• Skills: Media Buying, Advertising Agency, Major Account Acquisition, Online Media Buys, Account Management, Advertising Research, Media Planning, Marketing campaign management, Online Marketing Analysis