Senior Media Buyer

Chicago, IL (Hybrid)

$45K/yr – $100K/yrSenior Level2+ years expFull time

Posted 6 months ago

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Job Summary

Lead media buying for national and local TV, video, and audio to meet client goals.

  • Own end-to-end media buying—from planning to optimization—for DR campaigns.
  • Must-have: 2+ years of DR media buying and negotiation experience.
  • Standout: Proficiency with Nielsen, Strata View, and Core.

Job Description

Responsibilities

  • Plan, purchase and optimize advertising space and time across media to reach target audiences and achieve marketing goals.
  • Develop and implement comprehensive media buying strategies aligned with marketing objectives.
  • Collaborate with account/media team to determine target audience and select media channels.
  • Negotiate media buying contracts to secure cost-effective advertising placements.
  • Manage implementation, monitoring and stewardship of approved buys for all broadcast schedules.
  • Deliver efficient costs while estimating anticipated target audience delivery accurately.
  • Analyze and interpret media performance data to optimize media buying decisions.
  • Continuously monitor and adjust media campaigns to improve ROI and meet goals.
  • Update on-air schedules to ensure station delivery within negotiated terms and respond to issues.
  • Negotiate, adjust and monitor schedules to ensure delivery to client goals.

Requirements

  • 2+ years of DR media buying experience.
  • Buying national and local TV, video and audio for medium-to-large markets.
  • Advance negotiation and communication skills (verbal and written).
  • Capable of taking a project from conception through completion.
  • Good mathematical aptitude and attention to details.
  • Solid research and analytical skills.
  • Analyze and negotiate media sponsorships and event proposals.
  • Ability to be organized, prioritize, work under pressure with multiple tasks and deadlines.
  • Ability to work independently but also be a team player.
  • Excellent computer skills (Excel, Word, PPT).

Preferred

  • CoreBuy, CoreDr, and Tableau experience preferred.

Benefits

  • Competitive benefits package.
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Eicoff

Eicoff is a full-service, performance advertising agency that sparks growth for brands of all categories – across the landscapes of TV, digital and audio.Driven by data, our Media takes an always-on, always-improving approach to your investment. It’s why we continually deliver greater reach, response and ROI. We are constantly innovating and testing, too. Since the start of CTV, we were there. First to market with Hulu’s performance team. In 2021, we saw a 90% client success rate on Streaming TV. And with rise in popularity of Audio, we’ve helped clients find terrific outcomes across that space, too. Our Analytics brings incredible clarity and insight to measurement. Our proprietary platform, EiQ, was built from the ground up by partnering with the top names in data tech. Today, we utilize the latest technology to help you find and reach the right audience, measure advertising’s impact across channels, and optimize with clear direction. All to drive peak performance.Our Creative is crafted to inspire action. Our work has launched new products, been adapted and versioned for 30+ local markets, cleared shelves at retail and driven immediate growth while building brand equity for the future. Together, we all work to spark growth (for you) at every step. To learn more about how we can help your marketing efforts, visit Eicoff.com. Or reach out to our President, Delia Marshall at 312-527-7157. Let’s connect.

Founded in 1959
Chicago, Illinois, USA
74 employees (39 in marketing)

Traffic Signals

Monthly Visitors
2.4K
Monthly Google Ads Budget
$280
Traffic Source Mix
Search
28.8%
Direct
47%
Referral
5.9%
Social
16.7%
Paid
1.5%

Headcount Trend

Current headcount: ~74

Marketing Team

Marketing Team Size
26 (35% of company)