Responsibilities

• Build, launch, and run TikTok ad campaigns top to bottom — structure, targeting, bidding, pacing, budget allocation
• Hit and protect performance benchmarks: ROAS, CAC, CPA, CTR, AOV, and whatever else moves the needle for the account
• Run a constant testing engine across creatives, hooks, audiences, and campaign structures — structured tests, clean reads, fast iteration
• Develop audience strategy across prospecting, retargeting, lookalikes, and custom audiences (including hashed CRM data)
• Pull insights out of the data and turn them into specific, actionable next steps — not dashboards that sit there
• Work side-by-side with our founder who is the face of the offer & creatives
• Deliver clean monthly reports: what happened, why, and what's next
• Stay on top of platform changes, new ad formats (Spark Ads, TikTok Shop Ads, whatever ships next quarter), and broader trends in the space

Requirements

• Real experience managing TikTok & Meta ad spend with results you can talk through
• Deep familiarity with TikTok ad formats, campaign architecture, and the platform's quirks
• Strong analytical instincts — comfortable with numbers, attribution gaps, and ambiguity
• Clean communicator
• Comfortable working across teams and keeping a lot of plates spinning
• Solid grasp of audience strategy, retargeting flows, and how to scale without breaking economics
• Detail-obsessed when it comes to naming conventions, account hygiene, and campaign organization
• Self-starter — you don't need to be told to check pacing on a Sunday night
• Thrive in a fast-moving environment where priorities shift and decisions get made quickly