Senior Media Analyst at Gupta Media | Boston, MA | $90K/yr – $105K/yr

Gupta Media

Senior Media Analyst

Boston, MA (On-site)

$90K/yr – $105K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize ROI driven digital media campaigns for e commerce and lead generation, turning data into client ready insights and guiding strategy and training across the team.

Plan and optimize campaigns across Meta Ads, Google Ads, and emerging platforms
Build client relationships and present insights from in house reporting using GA/Data Studio and custom data models
Mentor junior staff and share best practices to improve team results

Job Description

Responsibilities

Plan, build, and optimize campaigns across digital platforms like Meta Ads and Google Ads
Analyze campaign performance, prepare and present to clients key insights, performance metrics, and optimization recommendations regularly
We’ve built an in-house reporting suite to help with this, but you should have an understanding of platforms like Google Analytics and/or Google Data Studio and be able to create custom data models in Sheets/Excel
Building strong client relationships through effective communications and insights, leading client presentations
Stay current on trends in digital marketing and sharing best practices, emerging products and platforms
Internally provide insights to help impact and improve team strategy, including supporting the training and mentoring of new hires and junior staff

Requirements

Bachelor’s degree or higher
3+ years of experience in managing ROI-focused digital media campaigns, experience in e-commerce and lead generation is an added plus
Advanced knowledge of Meta Ads and Google Ads is required, and experience with Snap Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager preferred
Strong analytical skills and technical competency using data and metrics to measure impact and determine improvements
Ability to multitask and prioritize workload across multiple projects
High level of enthusiasm and professionalism
Curiosity – An important trait in every role on every team within our organization
Candidates must be authorized to work in the US for at least 3 years

Preferred

experience in leading results-driven e-commerce and lead generation programs is highly desired
Experience with Snap Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager preferred (as part of broader ad platform experience)

Benefits

health, dental, vision, and pet insurance
Flexible and Dependent Care Savings Accounts
a 401(k) with up to 5% Safe Harbor contributions
paid time off
paid family leave
commuting and wellness stipends
opportunities for professional development and career growth

Gupta Media

3.5 Glassdoor

We are problem solvers by nature. We pride ourselves on finding and building innovative solutions to complex challenges. Our services span media, creative, strategy, and reporting, and what sets us apart is the way we bring it all together to redefine what your success can look like. We’re not a digital agency; we’re not a creative agency. We are performance marketers who work in partnership with our clients to deliver results.Each day, we push the limits in the pursuit of Redefining Possible.

Founded in 2001

Boston, Massachusetts, USA

239 employees (42 in marketing)

www.guptamedia.com

60% recommend to a friend

60% CEO approval