Senior Media Analyst at GSD&M | Austin, TX

GSD&M

Senior Media Analyst

Austin, TX (Hybrid)

Salary Not AvailableSenior Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive data-informed decision making by delivering weekly data pipelines and client-ready insights.

Own data movement and pipeline maintenance to deliver weekly cloud updates.
Must-have: Power BI/Tableau expertise with SQL/BigQuery experience.
Standout: Translate campaigns into actionable client insights.

Job Description

Responsibilities

Support the execution and maintenance of automated workflows, ensuring source data moves efficiently and accurately through all data pipelines into final cloud storage tables on a weekly cadence.
Assist in developing visualization outputs across various mediums and platforms such as PowerBI or other software as needed to effectively convey data insights.
Assist in analyzing performance of campaigns and advertising efforts that leads to clear, compelling and actionable insights.
Deliver projects independently and proactively communicate project progress or issues to the Senior Analytics Manager.
Ensure all client materials exceed expectations (content & quality) while meeting deadlines.
Assist in developing tracking and reporting requirements, work with internal and external teams to implement tracking parameters that align with KPI objectives.

Requirements

BA/BS required
1-2+ years of digital media, data & analytics, or marketing/sales analytics experience
Robust knowledge of a data management/visualization platform such as Power BI/Tableau/Datorama, with PowerBI being strongly preferred
Experience with cloud storage software such as BigQuery, with a solid understanding of SQL
Strong quantitative skills with proven ability to manage workstreams that involve data extraction, transformation, analyzing and presenting data
Familiarity with media channels including video, display, mobile, search, and offline
Understanding of online advertising planning, buying and performance metrics
Proficient in Excel
Working knowledge of digital tracking, including tagging, floodlights, and pixels
This position is based in our Austin office on a hybrid schedule

Benefits

We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.
Inclusion is our superpower. An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better.

GSD&M

GSD&M is a creatively driven, full-service agency born and raised in Austin, TX. Our strategy? We’re in the business of growing our clients’ businesses and have helped grow some of the world's most successful brands. We’re a full-service advertising agency, but our work goes beyond just making ads. We are a company that uses the power of purpose to drive success with our clients. We partner with our clients to discover, define and articulate their core purpose beyond making money and translate that vision into the marketplace. The return for us? Our work makes a difference for our people, our clients and our communities.

Founded in 1971

Austin, Texas, USA

552 employees (229 in marketing)

www.gsdm.com