Responsibilities

• Collaborate with measurement, product and sales teams to develop and implement measurement and analytical strategies that drive revenue growth.
• Leverage internal and external data sources to build visualizations and reporting to inform the business and measurement strategies.
• Tracking and reporting of advertiser performance metrics to support and grow adoption of measurement solutions. Build dashboards with advanced functionality.
• Use campaign and business outcomes data, apply statistical models and methodologies to explain the drivers of upper and lower funnel metrics.
• Design and testing of bidding, targeting, and optimisation methods to support new product and feature development.
• Build prototype models, solutions, applications using tools such as Python and R that can be leveraged by the measurement teams to understand drivers of campaign performance at scale.
• Provide actionable insights and recommendations to sales and measurement teams to optimize ad campaigns and improve ROI.
• Conduct training and education for measurement teams on using reporting, dashboarding and analytical solutions.
• Stay up-to-date with industry trends, best practices, and new measurement methodologies to continuously improve our measurement capabilities.