Senior Measurement Analyst, North America

New York City, NY (On-site)

$122K/yr – $209K/yrSenior Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive measurement and analytics programs to grow revenue by building dashboards, models, and actionable insights across campaigns.

  • Align measurement strategy with product, measurement, and sales to unlock growth
  • Build scalable data products and visualizations used by measurement and sales teams

Job Description

Responsibilities

  • Collaborate with measurement, product and sales teams to develop and implement measurement and analytical strategies that drive revenue growth.
  • Leverage internal and external data sources to build visualizations and reporting to inform the business and measurement strategies.
  • Tracking and reporting of advertiser performance metrics to support and grow adoption of measurement solutions. Build dashboards with advanced functionality.
  • Use campaign and business outcomes data, apply statistical models and methodologies to explain the drivers of upper and lower funnel metrics.
  • Design and testing of bidding, targeting, and optimisation methods to support new product and feature development.
  • Build prototype models, solutions, applications using tools such as Python and R that can be leveraged by the measurement teams to understand drivers of campaign performance at scale.
  • Provide actionable insights and recommendations to sales and measurement teams to optimize ad campaigns and improve ROI.
  • Conduct training and education for measurement teams on using reporting, dashboarding and analytical solutions.
  • Stay up-to-date with industry trends, best practices, and new measurement methodologies to continuously improve our measurement capabilities.

Preferred

  • PhD in Statistics or Data Science fields
  • Experience working in Data Science teams at technology companies working on marketing and media topics.
  • Familiarity with privacy-first innovation for marketing measurement systems

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
  • For Los Angeles County (unincorporated) Candidates:​ Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​ 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​ 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​ 3. Exercising sound judgment.​
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TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Salaries

Posted range

$122K/yr – $209K/yr

Taken straight from the job posting.

See all TikTok salaries

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Senior Measurement Analyst, North America

TikTok · New York City, NY · On-site