Director of Marketing
Cyber 429
Kansas City, MO (Hybrid)
$95K/yr - $135K/yrIn-houseFull-timeDirector/executive5+ years exp.
3 hrs ago
Senior Marketing Web Developer
USA (Hybrid)
$135K/yr – $160K/yrSenior Level4+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own and evolve the Alder marketing site as a data-informed platform, driving fast, accessible experiences, integrated with downstream systems, and supported by analytics, experimentation, and SEO to move conversion and funnel metrics.
- Growth, site, and measurement: build Webflow CMS-backed pages, implement tracking, dashboards, and conversion goals.
- Tech stack integration: connect HubSpot, analytics, APIs/webhooks, and chat tools to unify marketing workflows.
- Experimentation and optimization: run A/B tests, iterate on pages and content with a focus on conversion and performance.
Job Description
Own and evolve the Alder marketing site as a data-informed platform, driving fast, accessible experiences, integrated with downstream systems, and supported by analytics, experimentation, and SEO to move conversion and funnel metrics.
- Growth, site, and measurement: build Webflow CMS-backed pages, implement tracking, dashboards, and conversion goals.
- Tech stack integration: connect HubSpot, analytics, APIs/webhooks, and chat tools to unify marketing workflows.
- Experimentation and optimization: run A/B tests, iterate on pages and content with a focus on conversion and performance.
Alder
Alder stewards influential leaders through formative experiences that support their continuous journey of growth and sense-making.
Traffic Signals
Monthly Visitors
1.6K
Traffic Source Mix
Search
41.7%
Direct
44%
Referral
5.7%
Social
7.9%
Paid
0.6%
Headcount Trend
Current headcount: ~102
Marketing Team
Marketing Team Size
4 (4% of company)
