Responsibilities

• Design and implement AI-enabled automations that improve marketing efficiency, lead generation, data enrichment, campaign execution, sales follow-up, and reporting workflows.
• Build and maintain reporting that tracks the full funnel from website visit to form submission, lead creation, MQL/SQL progression, opportunity creation, pipeline, and revenue influence.
• Partner with Web Development, SEO, Paid Media, Content, and Analytics teams to implement and QA website analytics tracking, Google Tag Manager, GA4 events, conversion tracking, form tracking, campaign attribution, and consent-related tracking requirements.
• Support consent compliance efforts by partnering with web, legal, compliance, and IT stakeholders on cookie behavior, consent management, tracking permissions, and privacy-related analytics controls.
• Aggregate, clean, segment, and visualize customer and prospect data from CRM, website analytics, advertising platforms, enrichment tools, intent data providers, and sales engagement systems.
• Manage customer and prospect lists for marketing and BDR campaigns, including segmentation, deduplication, enrichment, suppression logic, opt-out handling, account ownership alignment, routing readiness, and campaign eligibility.
• Support advanced CRM management, including workflow automation, field mapping, data architecture, lifecycle stage management, lead source tracking, attribution logic, reporting structure, and integrations with marketing and sales platforms.
• Partner with Growth Marketing, BDR, Sales Operations, Revenue Operations, Product Marketing, Web, SEO, Content, and Paid Media teams to improve campaign performance and sales handoff.
• Support website conversion rate optimization by analyzing traffic quality, page performance, form completion, source attribution, user behavior, and conversion paths across paid, organic, content, and direct channels.
• Analyze lead-to-opportunity conversion performance and identify process, data, routing, follow-up, or quality issues that may prevent qualified leads from becoming sales opportunities.

Requirements

• 5+ years experience with CRM, marketing automation, web analytics, reporting, and data visualization platforms.
• Strong understanding of B2B lead generation, campaign tracking, funnel analytics, sales handoff, and revenue reporting.
• Experience with Google Tag Manager, GA4, conversion tracking, UTM governance, form tracking, campaign attribution, and website analytics QA.
• Experience managing customer and prospect data for marketing campaigns, BDR outreach, ABM programs, segmentation, suppression, and sales follow-up.
• Ability to translate business needs into technical requirements, reporting logic, workflow automation, and scalable system processes.
• Strong analytical skills with the ability to identify funnel issues, data gaps, campaign trends, and conversion opportunities.
• Ability to work cross-functionally with Marketing, Sales, BDR, Revenue Operations, Web, Product Marketing, and IT stakeholders.
• Strong documentation and communication skills, with the ability to explain technical systems and reporting logic to non-technical stakeholders.

Preferred

• Experience with HubSpot, Salesforce, ZoomInfo, GA4, Google Tag Manager, Google Ads, LinkedIn Ads, Looker Studio, Tableau, Power BI, or similar platforms.
• Experience with AI automation tools, workflow automation platforms, APIs, webhooks, enrichment tools, or data integration platforms.
• Familiarity with consent management platforms, cookie consent tools, Google Consent Mode, or privacy-focused analytics implementation.
• Experience supporting B2B demand generation, ABM, paid media, SEO, conversion rate optimization, or sales development programs.
• SQL, Python, JavaScript, or API integration experience is a plus.

Benefits

• Kastle Systems offers a competitive benefits package, which may include medical, dental, and vision coverage, 401(k), paid time off, and other benefits, depending on the position and location.