Responsibilities

• Own the day-to-day administration, configuration, and optimization of Upside's marketing and SDR technology stack including: HubSpot, Outreach, Gong, ZoomInfo, Clay and adjacent tools.
• Serve as the primary systems partner for B2B Marketing and Sales Development, translating business requirements into scalable, well-documented platform configurations and workflows.
• Collaborate closely with the Salesforce Administration team to ensure seamless data flow, data model alignment, and reliable lead / contact routing between marketing systems and our CRM.
• Deliver production support by troubleshooting, prioritizing, and resolving issues raised by end users across marketing and SDR platforms, with a focus on root-cause resolution.
• Support program management for the marketing systems domain, including roadmap definition, backlog grooming, and delivery planning in partnership with business stakeholders.
• Support Upside's GTM AI adoption initiatives by identifying automation and AI augmentation opportunities within the marketing and SDR stack.
• Design and implement automation across the stack to reduce manual work, improve conversion rates, and support campaign execution at scale.
• Stay current on platform releases, new features, and emerging tools and proactively identifying opportunities to extract more value from existing investments and evaluating new tools as needs arise.
• Partner with Data Governance to operationalize data management standards, ensure compliance, and maintain a clean, trustworthy system of record.
• Manage vendor relationships to ensure Upside is maximizing ROI on platform investments and getting appropriate levels of support.

Requirements

• 5+ years of experience in marketing operations, marketing systems, or a closely related GTM systems role.
• Deep hands-on expertise with marketing automation and sales engagement platforms.
• Strong understanding of Salesforce Sales Cloud, automation tools, and data model design.
• Comfort operating in an environment where AI tooling is evolving rapidly.
• Proven experience gathering business requirements and translating them into well-architected system solutions.
• Strong production support mindset, with the ability to balance urgent issues against longer-term platform improvements.
• Demonstrated ability to operate independently, manage multiple priorities, and exercise sound judgment
• Excellent communication and collaboration skills, with the ability to influence without authority and partner across functions.

Benefits

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
• Flexible work environment
• Lunch reimbursement for in-office employees
• Employee Resource Groups