Senior Marketing Systems and Automation Manager

Austin, TX (On-site)

$126K/yr – $184K/yrSenior Level8+ years expFull time

Posted 3 hrs ago

Job Description

Responsibilities

  • Run the marketing operations engine
  • - Own the day-to-day operation that keeps demand generation moving: the intake queue, campaign operations, lead flow, and provisioning.
  • - Direct a distributed contractor bench spanning lifecycle architecture, development, and execution, setting priorities, scope, and the quality bar.
  • - Keep the lights on with rigor while you steadily automate the parts that don't need a human, so nothing degrades during the transition.
  • Own governance and the systems standard
  • - Own data governance and the standards that keep the stack coherent globally: taxonomy, naming, integration patterns, and access.
  • - Own the lead scoring, lifecycle, and attribution model as a documented, version-controlled source of truth that operates as shared context for the company.
  • - Define and govern logic change controls, including who, how, and with what review.
  • - Create a transparent, auditable model that is portable to skills and shared context in Cloudflare OS.
  • Identify and drive agentic automation

Requirements

  • 8+ years hands-on experience running marketing operations day to day, including intake, campaign operations, lead flow, and provisioning, because you cannot automate well what you do not understand deeply.
  • - A proven track record identifying, scoping, and driving automation and orchestration that measurably reduced manual operational work.
  • - Strong command of data governance, change control, and lead lifecycle, scoring, and multi-touch attribution as governed, documented systems.
  • - Significant experience operating marketing technology stacks in a B2B environment, ideally at enterprise scale and complexity.
  • - Deep, hands-on expertise with marketing automation and CRM platforms (e.g., Marketo and Salesforce) and their integration architecture.
  • - A track record of building standardized systems that still flex for regional or team-specific needs, balancing consistency against local control.
  • - Experience owning identity resolution and a unified data layer across marketing and engineering systems, in partnership with technical teams.
  • - Fluency working with technical partners in Engineering, IT, BI, and Procurement as a peer, translating between marketing needs and systems design.
  • - Vendor and budget management experience, including tool rationalization.
  • - Experience leading teams or directing contractors and vendors to a quality and delivery standard.

Preferred

  • Bonus points
  • - Experience with server-side tracking and edge technologies (e.g., Zaraz), CDPs, and consent and privacy frameworks (e.g., GDPR, CCPA).
  • - Familiarity with ABM platforms (e.g., Demandbase) and intent-data ecosystems.
  • - Exposure to signal-driven, cookieless, and real-time personalization architectures.
  • - Experience standing up internal automation platforms or replacing SaaS tools with internal builds.

Benefits

  • Health & Welfare Benefits
  • - Medical/Rx Insurance
  • - Dental Insurance
  • - Vision Insurance
  • - Flexible Spending Accounts
  • - Commuter Spending Accounts
  • - Fertility & Family Forming Benefits
  • - On-demand mental health support and Employee Assistance Program
  • - Global Travel Medical Insurance
  • Financial Benefits
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Cloudflare

3.3 Glassdoor

Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business. Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.

Founded in 2009
San Francisco, California, USA
6.4K employees (363 in marketing)
53% recommend to a friend
53% CEO approval

Salaries

Posted range

$126K/yr – $184K/yr

Taken straight from the job posting.

See all Cloudflare salaries

Funding

Total Funding
$2.3B
Last Raise
$1.8B
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $1.8B
  • Mar 2019
    Series E • $150M
  • Aug 2017
    Secondary Market

Traffic Signals

Monthly Visitors
32.9M
Monthly Google Ads Budget
$429.7K
Traffic Source Mix
Search
29.4%
Direct
63.9%
Referral
5.8%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~6.4K

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Senior Marketing Systems and Automation Manager

Cloudflare · Austin, TX · On-site