Responsibilities

• Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge
• Collaborate with the marketing and sales teams to define customer segments and target audiences based on data analysis and market research
• Conduct in-depth customer segmentation analysis to tailor marketing strategies and messages to specific customer segments
• Work closely with the marketing team to assess the performance of various marketing channels, including digital marketing, content marketing, and events.
• Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI.

Requirements

• Experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10.
• Experience in industry research and customer segmentation
• Are able to structure analysis & build data-driven models
• Are proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
• Have a growth mindset. Don’t mind trying new ideas and learn fast
• Have an ownership mentality and get things done
• Engineering, manufacturing or related experience is a big plus

Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• Low cost fund options in our 401K and access to advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course… unlimited 3D prints