Responsibilities

• Lead the development of comprehensive marketing strategies, brand positioning, messaging frameworks, and campaign plans for assigned clients.
• Conduct market research, audience analysis, competitive reviews, and performance evaluations to uncover strategic opportunities.
• Translate insights, data, and business goals into actionable recommendations that improve client outcomes.
• Ensure strategic consistency across campaigns, channels, and deliverables.
• Present strategic recommendations, campaign plans, and performance insights to clients with confidence and clarity.
• Partner closely with creative, media, social, PR, digital, and analytics teams to ensure integrated campaign execution.
• Collaborate with account teams to align strategic priorities with project scopes, timelines, and budgets.
• Guide creative and channel teams through strategy implementation while maintaining focus on measurable business objectives.
• Foster collaboration between departments to maximize innovation and campaign effectiveness.
• Build strong client relationships through proactive communication, strategic guidance, and performance-focused recommendations.

Requirements

• Bachelor’s degree required.
• 6+ years of integrated marketing experience across digital, traditional, social, content, and promotional channels.
• Proven success developing and implementing strategic marketing initiatives that drive measurable business results.
• Strong client-facing experience with the ability to influence stakeholders and guide strategic decisions.
• Excellent communication, presentation, and project leadership skills.
• Ability to manage multiple clients and initiatives in a fast-paced agency environment.

Preferred

• Digital marketing certifications and advanced strategic training are beneficial.
• Degree in marketing, communications, business, or related field preferred.