Responsibilities

• Collaborate with distribution teams to develop strategic marketing campaigns that align with business priorities, promote awareness and drive engagement.
• Establish clear metrics for assessing success and guarantee seamless implementation.
• Work closely with subject matter experts (SMEs) to create, build, and successfully implement multiple complex and concurrent campaigns.
• Have a deep understanding of specific audiences and behaviors
• Oversee and evaluate our advisor marketing qualified engagement program.
• Elevate brand awareness by amplifying third party recognition
• Communicate ideas effectively to internal and external stakeholders, lead through influence and work across teams, the enterprise and with external agencies.

Requirements

• Bachelor's degree (BS or BA) and at least 6 -8 years of related work experience required
• Experience helping to build strategic marketing programs that deliver strong results
• Experience parting with or supporting a sales organization
• Ability to translate data analytics into implications
• Strong strategic and critical thinking skills
• Outstanding organizational skills and the ability to manage multiple projects simultaneously
• Strong influence and informal leadership skills, with the ability to bring stakeholders together to deliver a consistent message
• Perform other job-related duties or special projects
• Some travel required, including overnight stays

Preferred

• Familiarity with financial services or retirement industry
• Ability to anticipate needs, problem- solve proactively and build strong internal relationships
• General understanding of Principal business, products and industry along with understanding or experience with identified audience

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
• Pension Eligible
• Work Environments: This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You’ll work with your leader to figure out which option may align best based on several factors.