Responsibilities

• Supports planning, execution, measurement, and optimization of integrated marketing campaigns across the University of Rochester.
• Manages media placements, campaign trafficking, audience targeting, campaign operations, and performance reporting across paid, owned, earned, and shared channels.
• Conducts audience, market, and competitive research to inform campaign planning and optimization; uses analytics platforms and dashboards to provide actionable recommendations.
• Serves as the University's subject matter expert for campaign execution, media operations, and marketing measurement.
• Develops and Executes Integrated Marketing Campaigns
• Supports the planning, coordination, execution, and optimization of integrated marketing campaigns that advance organizational priorities, increase awareness, and engage key audiences.
• Collaborates with marketing strategists, communications professionals, creative teams, social media managers, and external partners to ensure campaigns are implemented effectively across paid, owned, earned, and shared channels.
• Assists in the development and execution of media and channel plans, including digital advertising, social media promotion, sponsorships, out-of-home advertising, print placements, and other paid marketing initiatives.
• Coordinates campaign setup, audience targeting, asset trafficking, vendor communications, and launch activities to ensure campaigns are delivered accurately, on time, and within budget.
• Monitors campaign performance against objectives and KPIs, and maintains campaign dashboards and reporting frameworks.
• Collaborates with enrollment, brand, and communications partners to align campaign measurement with organizational goals.
• Oversees campaign trafficking processes, ensuring creative assets are delivered according to channel specifications and production timelines.

Requirements

• Bachelor's degree in Communications, Marketing, Business Administration or related field and 5 years of relevant and progressive experience.required
• Or equivalent combination of education and experience
• Knowledge of HIPAA privacy rules and HIPAA consent authorization process required
• Demonstrated proficiency in writing and editing content required
• Strong interpersonal, written and verbal communication skills required

Preferred

• Master's degree preferred
• 7 years of relevant experience preferred
• Experience executing integrated marketing campaigns across paid, owned, earned, and shared channels preferred
• Knowledge of media planning, audience targeting, campaign trafficking, and marketing analytics preferred