Senior Marketing Specialist - Water

Ann Arbor, MI (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own regional water-industry marketing by aligning global strategies with North America activity and cross-functional campaigns that educate stakeholders about NSF’s certification and advisory services.

  • Own and coordinate campaigns across production to consumer audiences to drive awareness and credible differentiation in the water sector.
  • Align initiatives with global/regional plans and collaborate with sales, shared services, and leadership to amplify resonance across markets.
  • Focus on measurable impact by linking campaigns to brand awareness and demand in diverse water market segments.

Job Description

Responsibilities

  • Marketing campaigns to reach a broad spectrum of audiences in the Water industry from primary production to consumers, covering certification/audit-related services to enable organizations to continually improve, with an emphasis on water.
  • Execute marketing initiatives aligned with global and regional strategies, with a focus on North America.
  • Collaborate with the Global Senior Marketing Manager, regional marketing teams, shared services, sales, and leadership to deliver impactful campaigns that resonate across diverse markets.