Senior Marketing Specialist - Research Models & Services (REMOTE) at Charles River Laboratories | Wilmington, MA | $75K/yr – $95K/yr

Senior Marketing Specialist - Research Models & Services (REMOTE)

Wilmington, MA (Remote)

$75K/yr – $95K/yrSenior Level3+ years expFull time

Posted 3 months ago

Job Summary

Own the end-to-end digital demand-gen and content-driven lead acceleration for RMS, turning audience insights into targeted campaigns, ABM programs, and data-driven improvements that shorten cycle times from prospect to opportunity.

Drive multi-channel campaigns and webinars/events to build awareness, educate buyers, and promote ROIs across RMS offerings.
Lead persona-based nurture, outbound lead generation, and automated cadences to improve MQL-to-SQL velocity and pipeline conversion.
Collaborate with product, sales, and marketing operations to optimize content, SEO, and data quality in CRM for measurable ROI.

Job Description

Develop and execute digital marketing campaigns aligned to business goals for the RMS (GEMS, RADS, IS) portfolio to drive product/service awareness, promotions, education, and sales, and provide feedback on ROI.
Develop and execute targeted outbound lead generation programs to generate prospects and marketing qualified leads, and manage response flow/routing.
Lead engagement with first-touch clients through the implementation of automated cadences, engagement studios, autoresponders.
Identify opportunities and execute campaigns to increase pipeline conversion rates and velocity from prospect to MQL to SQL and opportunity through persona-based nurture campaigns.
Develop webinar, in-person event, field/account-based marketing (ABM) activities, and online seminar marketing strategies and promotional materials across varied channels.
Utilize data mining and lead generation software tools, publication reports, lead lists, LinkedIn, etc. to find and contact prospective new targets.
Support monitoring of inbound Leads and routing to BDE team as required; includes leads generated from the Charles River website, events, Maestro, and other platforms (Scientist.com, Science Exchange).
Manage channel content for organic and paid social and other paid media.
Monitor, optimize, and develop web content to advance GEO/SEO visibility and ranking (i.e. product and service landing pages, collateral pages, thought leadership content)
Independently and through collaboration with internal teams, research target audiences and industry competitors to identify positioning/differentiation opportunities, cross-reference keywords, and identify content/concepts that will inform strategic content decisions.

Charles River Laboratories

At Charles River, we are guided by our strong purpose—to create healthier lives—which centers around the patients who rely on the therapeutics we help to develop, the animals in our care, to our planet, and to the passionate and skilled people who are at the heart of our organization and make it all possible. #DrugDiscovery #Biotech #Biotechnology #Pharmaceuticals #CRL

Founded in 1947

Wilmington, Massachusetts, USA

15K employees (257 in marketing)

criver.com