Responsibilities

• Develop and execute comprehensive regional marketing strategies that drive pipeline creation, expand existing accounts, and improve territory health.
• Align regional programs with corporate campaigns, product priorities, and sales objectives.
• Identify market trends and competitive dynamics within cybersecurity to continuously evolve and optimize field programs.
• Execute integrated campaigns leveraging email, digital, LinkedIn, and ABX tactics.
• Partner with content and digital teams to tailor messaging and assets for regional and partner-led engagement.
• Drive 1:1 and 1:few Account-Based Experience (ABX) initiatives to deepen buying group engagement within strategic accounts.
• Lead Armis-branded executive events, regional programs, partner co-marketing initiatives, and third-party industry conferences.
• Deliver high-touch experiences (including executive roundtables and CISO-focused engagements) that strengthen relationships and generate demand.
• Own end-to-end execution, ensuring seamless logistics, clear messaging, and measurable pipeline impact.
• Partner with regional sales leaders to identify priority accounts and design account-based and territory-based marketing programs.

Requirements

• 5+ years of experience in field marketing, regional marketing, or demand generation within B2B technology (cybersecurity preferred).
• Proven ability to drive measurable pipeline impact through regional and partner marketing programs.
• Strong understanding of enterprise sales cycles, ABM/ABX strategies, and executive engagement.
• Experience working closely with sales leadership and cross-functional stakeholders.
• Proficiency with marketing automation platforms (Marketo), Reporting (DOMO), CRM (Salesforce), and ABM tools (e.g., 6sense, LinkedIn Campaign Manager).
• Strong analytical mindset with experience measuring pipeline influence and marketing ROI.
• Exceptional project management and organizational skills.
• Clear, confident communicator with a collaborative, solutions-oriented approach.