Responsibilities

• Execute Go-To-Market Initiatives. Coordinate and support product launches and marketing processes for the assigned business unit.
• Project Lead. Act as the single owner for assigned initiatives to ensure alignment and execution across teams.
• Act as The Voice Of The Customer. Identify and balance market needs with enterprise strategies throughout development and launch phases.
• Drive Cross-functional Execution. Partner with sales, marketing, operations, service, and other stakeholders to execute plans effectively.
• Support Strategic Planning and Execution. Assist in developing work plans, timelines, resource plans, and project estimates to meet business objectives.
• Maintain Project Documentation. Capture meeting notes, processes, and specifications to ensure clarity and accountability.
• Drive Channel Integration. Support communication plans, training, implementation, and market expansion initiatives across touchpoints.
• Track and Analyze Performance. Participate in milestone tracking and provide recommendations based on analysis and results.
• Support Financial Objectives. Contribute to revenue and cost improvement program (CIP) targets.
• Manage Initiatives. Oversee parallel projects within the broader marketing portfolio while maintaining strong execution discipline.