Senior Marketing Specialist at Gartner | Irving, TX | $64K/yr – $87K/yr

Gartner

Senior Marketing Specialist

Irving, TX (Hybrid)

$64K/yr – $87K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end conference marketing campaigns to acquire audiences and boost ROI, with cross-functional leadership and client-facing content alignment.

Own end-to-end marketing campaigns for conferences with ROI impact.
Must-have: 3+ years in outbound/digital marketing.
Standout: cross-functional project leadership across internal/external stakeholders.

Job Description

Responsibilities

Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention
Define, execute and manage targeted campaigns, with clear deliverables and commercial impact on one or more conferences
Effectively manage projects involving internal & external stakeholders/partners across conference marketing and related COEs inclusive of concept design, campaign development, and campaign execution - on time and with exceptional quality
Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend
Review and understand customer insights and conference wrap-ups to understand prior attendee behavior and patterns to inform campaign development
Define and execute Client-facing associates content strategy to help them understand the conference value, aligned roles, key messages, marketing milestones, and available selling tools to engage clients and prospects
Review, analyze and communicate weekly KPI results to inform campaign optimization and update stakeholders

Requirements

Metrics-driven and insatiably curious with a minimum of 3+ years’ experience in outbound / digital marketing.
Exceptional project management skills
Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
Data-driven and analytical; experience with Google Analytics a plus
Great interpersonal, collaborative and communication skills
Email marketing, with marketing automation experience such as Eloqua or similar
Experience with fundamental principles of design
SEO/SEM
Web content creation and content management skills; experience with Adobe Experience Manager a plus
Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy
Some travel will be required

Benefits

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Generous PTO
401k match up to $7,200 per year
the opportunity to purchase company stock at a discount

Gartner

We deliver actionable, objective business and technology insights. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.Our unrivaled combination of business and technology insights steers clients toward the right decisions on the issues that matter most. As a $6.3 Billion company, with 21,000 associates, and a member of the S&P 500, we are an objective partner with 14,000 client enterprises in 90 countries and territories — across every major function, geography, industry and market sector — and boast 45+ years of experience providing insights and expert guidance to client enterprises worldwide.To learn more about how we guide the leaders who shape the world. visit gartner.com. Gartner, Inc. (NYSE: IT) Community guidelines: https://gtnr.it/3tceMrUC-level Insights of the Week LinkedIn Newsletter: https://gtnr.it/4c56S97

Founded in 1979

Stamford, Connecticut, USA

24K employees (1,264 in marketing)

gtnr.it/3vpPW81