Responsibilities

• Develop and execute marketing initiatives aligned with company growth objectives and sales priorities.
• Support demand generation efforts through digital marketing, email campaigns, content marketing, SEO/SEM, and paid advertising.
• Strengthen Encore Funding's brand positioning, messaging, and market presence within the staffing industry.
• Create and manage content across the website, social media, email campaigns, blogs, case studies, thought leadership pieces, and sales collateral.
• Partner with Sales to support lead generation activities, pipeline development, and targeted marketing campaigns.
• Manage website content updates, user experience improvements, and digital presence optimization.
• Plan and support webinars, conferences, trade shows, sponsorships, and industry events.
• Develop co-marketing opportunities with referral partners, vendors, and industry organizations.
• Manage HubSpot marketing activities, including workflows, automation, segmentation, campaign tracking, and reporting.
• Monitor marketing performance metrics, campaign effectiveness, website analytics, and lead conversion data.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8-10 or more years of professional marketing experience.
• Experience in B2B marketing environments; financial services, staffing, professional services, or specialty finance experience preferred.
• Proven success developing and executing lead generation and demand generation campaigns.
• Strong content creation, copywriting, editing, storytelling, and brand development skills.
• Experience with email marketing, digital advertising, SEO/SEM, and marketing automation platforms.
• Working knowledge of HubSpot, WordPress, Google Analytics, Canva, and social media platforms.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Analytical mindset with the ability to interpret data and make informed recommendations.
• Excellent communication and relationship-building skills.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance