Responsibilities

• Campaign Strategy & Execution: Work closely with Sales, Product Marketing and Brand/Content teams to plan and execute marketing campaigns that deliver maximum impact.
• Manage the day-to-day campaign delivery of multi-channel programs (digital, email, paid media, SEO, social, events).
• Build and deploy emails, nurture tracks, landing pages, and related campaign assets in Hubspot to support lead nurturing and campaign execution for critical product lines and branding initiatives.
• Maintain campaign calendars, checklists, and timelines to ensure programs launch as scheduled.
• Operational Excellence: Monitor campaign performance dashboards, ensuring accurate reporting and data integrity across systems
• Track KPIs, highlight delivery risks, and flag needed adjustments for continuous improvement.
• Ensure campaign deliverables meet brand and compliance standards across all touchpoints.
• Maintain clean processes for campaign setup, lead routing, and documentation.
• Business Development/Prospecting/Inside Sales Programs: Work with internal teams and external agencies to manage the prospecting in new and existing markets to find contacts/decision makers.
• Ensure leads are routed to sales execs in D365 and followed up with in a timely manner.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent professional experience).
• Demonstrated success in executing marketing campaigns across multiple digital and offline channels.
• Proficiency with CRM and marketing automation platforms, preferably Hubspot and Microsoft CRM.
• Strong organizational skills with proven ability to manage multiple priorities and deadlines.
• Clear written and verbal communication skills with attention to detail.
• Experience in B2B or industrial/manufacturing environments is a plus.
• Flexibility to adapt to evolving priorities and business needs.

Preferred

• Experience in B2B or industrial/manufacturing environments is a plus.