Responsibilities

• Marketing Analytics & Campaign Management:
• Analyze member, campaign, and organizational data using Symitar, HubSpot, and other reporting tools to identify trends and opportunities that support member growth, engagement, and product adoption.
• Develop monthly and quarterly performance reports, including Board reporting, and provide actionable recommendations to improve marketing effectiveness.
• Contribute to the development and execution of annual marketing plans and integrated campaigns aligned with organizational goals.
• HubSpot & Marketing Automation:
• Serve as the primary day-to-day administrator for HubSpot, managing email campaigns, workflows, forms, landing pages, lists, CTAs, and reporting.
• Build and optimize automated member journeys within HubSpot and other automation platforms that support onboarding, engagement, retention, and cross-selling.
• Develop audience segmentation based on member behaviors and lifecycle stages to deliver personalized communications.
• Monitor campaign performance and CRM data quality while identifying opportunities to improve automation, member engagement, and marketing effectiveness.
• Campaign Development:

Requirements

• Three to five years of similar or related experience. Demonstrated expertise in HubSpot Marketing Hub.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• - Strong understanding of integrated marketing principles and campaign development.
• - Knowledge of customer journey mapping and lifecycle marketing.
• - Ability to translate business goals into measurable marketing initiatives.
• - Understanding of marketing metrics, attribution, and ROI.
• - Proficiency in HubSpot Marketing Hub, including:
• - Email marketing
• - Workflows and automation
• - Lists and segmentation

Benefits

• Competitive Base Compensation: Competitive salary with eligibility for performance-based incentives.
• Paid Time Off: PTO available to support work-life balance, in addition to 13 paid company holidays per year.
• Wellness & Volunteer Time: Additional time off to support employee wellness and community involvement.
• Health Insurance Coverage: Multiple low deductible medical plan options, as well as dental and vision coverage.
• Employer-Paid Coverage: Company-paid life insurance and short- and long-term disability coverage.
• Flexible Spending Accounts (FSA): Options for both medical and dependent care FSAs.
• Education Assistance: Tuition reimbursement and student loan repayment support to help advance your education and career.
• Retirement Benefits: 401(k) plan with up to 4% company match, plus an additional 4% profit-sharing contribution.
• Employee Assistance Program (EAP): Confidential support services for personal and professional challenges