Senior Marketing Specialist at Clinisys | Morrisville, NC | $85K/yr – $110K/yr

Clinisys

Senior Marketing Specialist

Morrisville, NC (Hybrid)

$85K/yr – $110K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own regional, multi-channel demand and awareness programs across the customer journey, tying events, content, and assets to a measurable pipeline with ROI focus.

Growth Infrastructure: Build and coordinate multi-channel campaigns, website, social, webinars, and collateral across personas and regions.
Demand Gen & Events: Align events and content with demand-generation strategy and lead flow to sales, with SMART metrics and lifecycle touchpoints.
Analytics & Collaboration: Use data to optimize funnel performance, partner with sales/product/BD, and ensure compliant AI-assisted content and global asset governance.

Job Description

Responsibilities

Develop and execute multi-channel regional marketing programs through the entire customer journey (campaigns, website, social, press releases, promotional materials, ads, webinars, events, prospect lists by persona, country, product groupings)
Establish market-based tactics and SMART success measurements integrated with best practices to support sales and NA market efforts
Lead and support integration of marketing initiatives tied to key events (tradeshows, regional events, customer programs) and align content, messaging, and assets
Ensure event-driven activities are integrated into demand generation strategies
Drive lead management, including capture, nurturing, and coordination of leads to support sales and marketing growth
Ensure regionally developed materials align under corporate image and branding; ensure alignment with internal review processes and QARA regulations
Organize and maintain multimedia assets in Brand Central and Files Hub with tagging and version control for global accessibility
Work with global and regional marketing teams and GTM to support wider marketing activities; align with sales, product, and BD for campaign direction
Measure effectiveness, engagement, lead generation, and pipeline contribution; optimize funnel performance and ROI; manage allocated marketing spend
Leverage data and analytics to drive evidence-based marketing strategies; inform plan adjustments to maximize marketing investment impact

Requirements

Bachelor’s Degree in Marketing, Business Administration, Communications, or related discipline
3-5 years experience in marketing communications and campaign creation
Proficiency in Microsoft tools (PowerPoint, Excel, Teams, SharePoint)
Demonstrated experience working in a corporate or agency environment
Experience supporting or coordinating trade shows, customer events, or conferences
Demonstrated experience working cross-functionally with sales, product, and marketing teams to execute multi-channel marketing campaigns and GTM initiatives
Demonstrated experience in regional marketing focused on content generation, lead generation, awareness campaigns, and supporting product launches/releases/EOL/EOS
Experience working with CRM and marketing automation platforms (e.g., HubSpot, Salesforce)
Experience analyzing campaign performance metrics and using data to inform optimization decisions

Preferred

Multi-channel Healthcare B2B lead generation experience
SaaS and cloud-based solutions experience
Ability to communicate with clinical and technical experts and leadership
Experience with laboratories, medical devices, or healthcare information systems
Experience in event-driven pipeline generation strategies

Benefits

Health and wellness benefits
401(k) Savings Plan
Stock incentive programs
Paid time off
Parental leave
Tuition assistance
Total rewards package

Clinisys

3.9 Glassdoor

*Clinisys acquired Orchard Software July 2025 (see press release https://tinyurl.com/clinisysnews)*Clinisys delivers over 45 years of laboratory informatics expertise – built through the combined strength of trusted companies and specialists brought together under one global brand. Today, we support more than 7,000 labs across 42 countries, helping them manage data, maximize throughput, and ensure quality across healthcare, contract services, public health, water quality, environmental sciences, toxicology, crop science, food & beverage, and life sciences industries. With our newest addition of proven solutions, we’ve also expanded our reach into physician office, reference, and veterinary laboratories, further strengthening our commitment to excellence and innovation.In the future, we aim to expand into biotech and pharma to continue growing our mission of enabling healthier and safer communities.Our solutions are designed to scale for the evolving needs of modern labs, and we’re committed to supporting every type of laboratory or remote testing environment – from public or private sector, in-house or outsourced. With headquarters in Tucson, AZ, and key offices in Raleigh, NC, Carmel, IN, Ghent BE, Woking UK, Bangalore IN, Kolkata IN, and across Europe, Clinisys is proud to be the global leader in lab informatics, holding ~24% of the global market share.At our core is a people-first culture – driven by passionate experts who’ve spent decades helping labs run smarter and more efficiently. Informatics is more than technology; it’s our path to a more connected, resilient, and thriving world. Discover how Clinisys is transforming lab informatics – connect with us and be part of the future of global health.

Founded in 1988

Chertsey, England, GBR

2K employees

www.clinisys.com

72% recommend to a friend

77% CEO approval