Responsibilities

• The Senior Specialist, Marketing and Insights develops and executes marketing strategies that support organizational and service line and program goals.
• This role partners closely with internal clients to address business challenges through strategic marketing consultation and collaboration with marketing and communications teams.
• The Senior Specialist leads annual service line marketing planning and execution across owned, earned, and paid channels, working with subject matter experts to deliver integrated, data‑informed initiatives.
• Serving as the primary relationship manager for multiple service lines and programs, the role oversees project communication, execution of marketing tactics, timelines, budgets, and performance reporting to ensure successful outcomes.
• Serve as the primary marketing relationship manager for multiple service lines and programs, building and maintaining strong client partnerships.
• Manage client expectations, proactively identify risks or issues, and escalate as appropriate.
• Communicate project status, performance, and results to clients and marketing leadership.
• Develop and execute annual integrated marketing plans and messaging strategies for divisions and service lines, with a focus on patient/family and subspecialist audiences.
• Partner with channel experts across paid, owned, and earned media to design and activate integrated plans.
• Lead marketing and communications teams in executing plan tactics, including digital marketing, content development, direct marketing, and advertising.

Requirements

• - Bachelor's degree in a related field
• - 2+ years of work experience in a related job discipline