Responsibilities

• Develop brand strategy and integrated marketing plans, in collaboration with marketing agencies and cross-functional teams within Marketing to identify opportunities to evolve the brand, build and deliver innovative campaigns, and optimize the Lottery’s integrated marketing planning and execution.
• Lead the BSIM team and may also act as the contract manager for some of the Lottery’s marketing agencies and is responsible for making recommendations on program budgets and managing advertising expenditures.
• Lead campaign development from strategy to final creative production including, but not limited to, spearheading the development of key art and creative assets for traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, sponsorships, and Lottery’s owned channels and platforms.
• Head for the development of key art and creative assets for traditional and digital channels.
• Report under the general direction of the Supervisor II of Brand Strategy & Integrated Marketing and the Chief of Consumer Marketing.
• Responsible for developing opportunities to evolve the brand and deliver innovative campaigns.
• Act as a lead for the BSIM team and may also act as the contract manager for some of the Lottery’s marketing agencies.

Requirements

• A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.
• At least five years’ progressive marketing and/or advertising experience in a Brand Marketing role, leading the development, implementation, and stewardship of integrated marketing efforts (including traditional, digital, retail, outdoor and owned channels) that drive brand growth and support product launches for a national or large regional consumer brand or marketing/advertising agency.
• At least five years’ experience working cross-departmentally, collaborating and leading various internal and external teams and stakeholders, developing integrated marketing plans.
• A minimum of three years’ experience as a team lead, stewarding marketing staff in the planning, implementing and executing integrated brand marketing and advertising plans/projects.
• At least five years’ experience directing, managing, and communicating with marketing/advertising agency accounts and creative and media teams to achieve project goals and objectives. Must have experience managing marketing agencies and stewarding creative and media planning from strategy development through concepting to final production.
• Experience and active involvement in leading all aspects of creative development and production, including concept review, pre-production, production shoots, casting/location/wardrobe/set design, recording sessions and technical direction.
• Extensive experience and in-depth knowledge of creative production, including traditional (TV, radio, streaming audio, out-of-home) and digital (display, streaming video/audio) social media and retail channels.
• Experience in fast-moving consumer goods, lottery, gaming, or entertainment marketing preferred.
• Strong analytical skills, and a solid understanding of marketing strategy and planning utilizing key metrics to generate, analyze and interpret data that informs future optimization/ innovation.
• Experience managing and tracking budgets and advertising expenditures.

Preferred

• A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.
• At least five years’ progressive marketing and/or advertising experience in a Brand Marketing role, leading the development, implementation, and stewardship of integrated marketing efforts (including traditional, digital, retail, outdoor and owned channels) that drive brand growth and support product launches for a national or large regional consumer brand or marketing/advertising agency.
• At least five years’ experience working cross-departmentally, collaborating and leading various internal and external teams and stakeholders, developing integrated marketing plans.
• A minimum of three years’ experience as a team lead, stewarding marketing staff in the planning, implementing and executing integrated brand marketing and advertising plans/projects.
• At least five years’ experience directing, managing, and communicating with marketing/advertising agency accounts and creative and media teams to achieve project goals and objectives. Must have experience managing marketing agencies and stewarding creative and media planning from strategy development through concepting to final production.

Benefits

• Benefit information can be found on the CalHR website and the CalPERS website.