Responsibilities

• Define and evolve Pepper Home's positioning, voice, and messaging framework, ensuring a consistent brand experience across every customer touchpoint
• Translate company goals, consumer insights, and market trends into an integrated brand strategy that builds awareness, affinity, demand, and long-term equity
• Lead campaign and product-launch strategy from brief through rollout, aligning the story, audience, channel plan, timing, and success measures across eCommerce, retail, social, CRM, paid media, and PR
• Own brand copy and messaging across web, email, social, advertising, print, packaging, and retail, with the judgment to write directly or guide others
• Develop PR strategy and lead our external PR agency, aligning outreach with launches, milestones, and relevant cultural moments
• Identify and lead brand-right partnerships, collaborations, community programs, events, and activations that expand reach and deepen customer connection
• Direct brand-facing agencies and partners, setting clear strategy, briefs, budgets, deliverables, and performance expectations
• Help shape Pepper Home's retail marketing strategy, including store launches, local activations, and the in-store brand experience
• Collaborate cross-functionally to ensure brand initiatives are cohesive, commercially effective, and executed consistently across channels
• Build the brand marketing calendar, operating rhythms, measurement framework, and future team structure needed to support Pepper Home's growth

Requirements

• 8+ years of brand marketing experience, ideally with a high-growth DTC, home, design, fashion, or lifestyle brand
• A proven record of developing positioning and integrated campaigns that strengthened brand awareness, cultural relevance, and business performance
• Exceptional writing, storytelling, and creative judgment, with a strong point of view on how verbal and visual identity should flex by channel
• Hands-on experience across PR, partnerships, influencer marketing, experiential marketing, and agency management
• Strong cross-functional leadership, project management, and communication skills; you create clarity and keep complex work moving
• A highly accountable, collaborative operating style and the ability to move comfortably between strategy and execution in a fast-changing environment

Benefits

• health benefits
• paid parental leave
• generous PTO
• employee discounts