Senior Marketing Specialist - Brand Partnerships

Dallas, TX (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Own the partnership marketing engine, turning market insights into demand-driving campaigns and cross-functional activation that strengthen banking relationships and customer growth.

  • Partnership Activation & Campaign Execution: Own the end-to-end planning, execution, and optimization of marketing campaigns to acquire customers and deepen existing relationships.
  • Market Intelligence & Stakeholder Alignment: Conduct customer and market research to inform strategies and collaborate with business units to meet objectives.
  • Cross-Functional Collaboration & Budget Tracking: Coordinate with lines of business, production, creative, digital marketing, and agencies; monitor partnership budgets and performance.

Job Description

Responsibilities

  • Handle and prioritize incoming business requests related to partnership activation and branding
  • Assist in tracking the budget related to partnership activities
  • Conduct market research to identify customer trends, competitive offerings and demographic data
  • Collaborate with line of business teams to understand business objectives and develop, recommend, and implement marketing strategies to achieve business goals
  • Collaborate with cross-functional teams including line of business liaisons, production, creative, digital marketing and agency partners to market products and services
  • Own the implementation and execution of marketing campaigns to acquire new customers and deepen relationships with existing customers
  • Always take action using integrity, caring and excellence to achieve all-win outcomes

Requirements

  • Bachelor’s degree, preferably in marketing or communications
  • 2+ years of marketing experience, preferably at a bank or financial institution
  • Demonstrated ability to develop effective and innovative marketing strategies to drive improvements to business performance and customer experience
  • Strong attention to detail
  • Proven ability to effectively manage multiple tasks and projects simultaneously
  • Ability to develop relationships and trust with internal and external partners
  • Constantly seeks improvement and embraces innovation
  • Proficient in Microsoft computer applications
  • Excellent written, verbal, and presentation communication skills

Benefits

  • Medical, dental, vision, long-term disability, and life insurance
  • 401(k) matching
  • Generous holiday and paid time off schedule
  • Tuition reimbursement
  • Extensive health and wellness programs, including our Employee Assistance Program
  • Referral bonus program + more!