Senior Marketing Specialist, Acquisition

Responsibilities

• Develop acquisition-focused communication strategies across digital marketing channels, with a primary focus on email and SMS.
• Identify and develop new customer journeys while continuously improving existing journeys through better timing, sequencing, messaging, and channel coordination.
• Partner with the eCommerce team to ensure email and SMS experiences connect seamlessly with the broader digital customer journey.
• Write and edit compelling, customer-focused copy for email and SMS communications, translating marketing objectives into clear, engaging messages.
• Own campaigns from brief through execution, including copy development, audience setup, build, testing, approvals, and deployment.
• Develop and execute A/B tests across messaging, content, calls to action, cadence, and other campaign elements to drive conversion improvement.
• Use customer behavior, campaign performance, and test results to identify opportunities, make recommendations, and continuously optimize communications.
• Monitor campaigns after launch, proactively identifying performance issues and taking action to improve results.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4+ years of relevant marketing experience, preferably in lifecycle, CRM, email/SMS, acquisition, or performance marketing.
• Demonstrated experience developing marketing strategies, customer journeys, messaging, and customer-facing copy designed to drive action and conversion.
• Hands-on experience building, launching, and optimizing email and/or SMS campaigns within a marketing automation or CRM platform.
• Experience with audience segmentation, personalization, triggered communications, and automated customer journeys.
• Demonstrated experience developing and executing A/B tests and using results to improve campaign performance.
• Strong analytical skills with the ability to use campaign and customer data to identify insights, make recommendations, and take action.
• Proficiency with Microsoft Excel for analyzing marketing performance and customer data.
• Experience with email development and HTML/CSS is preferred.
• Experience with project management tools such as Asana is preferred.

Preferred

• Experience with email development and HTML/CSS is preferred.
• Experience with project management tools such as Asana is preferred.
• Experience with Google Analytics or other digital analytics platforms is a plus.

Benefits

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.