Responsibilities

• Proactively identify and prioritize portfolio opportunities using customer feedback, participant outcomes, market trends, competitive insight, and performance data.
• Lead approved product enhancements, new-product pilots, and growth initiatives from planning through execution and evaluation.
• Own integrated rollout and adoption plans for enhancements and new offerings, creating clarity on stakeholders, readiness, timing, risks, responsibilities, and success measures.
• Manage execution through post-launch, monitor adoption and feedback, surface barriers early, and recommend course corrections.
• Partner with Communications on high-impact rollout strategies that connect product and business priorities to the right audiences, messages, and channels.
• Partner with Vistage Chairs to strengthen program facilitation skills and delivery systems that improve group quality, consistency, and retention.
• Build distinct lifecycle strategies for Vistage Chairs, CEO members, and program participants, addressing the unique actions and support each audience needs at every stage.
• Connect the three lifecycles so Chair adoption drives CEO sponsorship, participant enrollment and engagement, and ultimately stronger retention, referrals, and continued growth.
• Scale effective practices from high-performing Chairs, CEO sponsors, participants, and markets into repeatable systems and resources.
• Partner with Growth Marketing to drive demand among CEOs by shaping audience strategy, value propositions, campaigns, offers, and conversion journeys that connect Vistage Leadership Development Programs to their highest-priority business outcomes.

Requirements

• Strategic growth leadership: sees the whole system, identifies high-leverage opportunities, sets direction, makes clear tradeoffs, and connects decisions to measurable business outcomes.
• Customer and market insight: combines qualitative and quantitative signals to understand customer behavior, uncover opportunities, and improve adoption, engagement, conversion, and retention.
• Product and program evolution: has improved an offering using customer and performance insight and can apply disciplined product thinking to programs and services, whether background is in software, services, education, memberships, or another product environment.
• Cross-functional execution: translates strategy into clear plans, aligns teams with different priorities, and leads complex initiatives from decision through measurable results.
• Proactive ownership and influence: anticipates needs, surfaces opportunities and risks early, brings structure to ambiguity, and keeps work moving without waiting for perfect information or direct authority.
• Experience in product growth, program growth, growth marketing, portfolio strategy, product marketing, customer lifecycle, customer experience, or a related discipline.
• Strong writing, facilitation, executive communication, and comfort operating in a complex, matrixed environment with imperfect information.
• Bachelor's degree or equivalent practical experience.

Preferred

• Experience with leadership development, professional services, education, memberships, peer advisory, events, or other community-based offerings is preferred but not required. Software or technical product experience can translate when paired with strength in adoption, lifecycle growth, change management, or customer experience.