Responsibilities

• Serve as a subject matter expert for HubSpot and Salesforce integrations, supporting marketing, sales, and RevOps stakeholders on best practices, field governance, and workflow processes.
• Manage and optimize integrations between HubSpot, Salesforce, and related martech platforms, including routing tools, enrichment systems, ABM platforms, and analytics tools.
• Maintain field mappings, object relationships, lifecycle stages, and sync rules to ensure accurate and reliable data flow across systems.
• Monitor and troubleshoot sync issues, workflow conflicts, API-related errors, and data inconsistencies.
• Support ongoing CRM maintenance, including property management, form updates, segmentation, and user support.
• Build, maintain, and optimize automated workflows supporting lead lifecycle management, lead scoring, segmentation, routing, nurture programs, and campaign execution.
• Partner with Demand Generation and RevOps teams to ensure workflows align with GTM objectives and attribution requirements.
• Support campaign execution within HubSpot, including audience segmentation, list management, email deployment, and QA processes.
• Identify opportunities to improve operational efficiency through automation and process enhancements.
• Support data governance initiatives by maintaining clean, standardized, and reliable marketing and sales data.

Requirements

• Bachelor’s degree in Marketing, Communications, Technology, Business, Statistics, or related field.
• 4+ years of experience in marketing operations, CRM administration, or marketing automation.
• Strong hands-on experience with:
• HubSpot
• Salesforce
• Experience with additional marketing technologies preferred, including:
• 6sense
• ZoomInfo
• Chili Piper
• Gong
• Strong understanding of marketing automation workflows, lead management, and CRM data structures.

Preferred

• Experience with additional marketing technologies preferred, including ZoomInfo, Chili Piper, Gong
• Experience with 6sense

Benefits

• Medical, Dental & Vision Benefits
• 401(k) Savings Plan with Company Match
• Flexible Planned Paid Time Off
• Generous Sick Leave
• Inclusive & Welcoming Environment
• Purpose-Driven Culture
• Work-Life Balance
• Commitment to Community Involvement
• Employer-Paid Parental Leave
• Employer-Paid Short-Term Disability