Senior Marketing Operations Specialist

San Francisco, CA (Hybrid)

$111K/yr – $137K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end marketing ops with an emphasis on data hygiene, governance, and AI-driven automation. Build and test AI-enabled campaigns, lead scoring, and next-best actions while preserving human-in-the-loop where it matters.

  • Campaign execution across multiple channels with alignment to GTM priorities.
  • Prototype AI/LLM tooling for data enrichment, campaign QA, and automation in marketing ops.
  • Own attribution-ready data standards, GDPR/CCPA compliance, and cross-functional reporting with analytics.

Job Description

  • Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities.
  • Identify opportunities to apply AI/LLM-based tools to marketing operations workflows (e.g., data enrichment, lead scoring inputs, campaign QA, documentation generation) and prototype solutions independently
  • Build predictive lead scoring models, next-best-action or next-best-offer engines, automated content or subject line personalization using generative AI or prioritization algorithms.
  • Document what's automated, what remains human-in-the-loop, and why — keeping the team's automation framework current as new tools come online
  • Own data hygiene standards for lead source, UTM tagging, and campaign metadata to support accurate attribution and pROI reporting
  • Enforce QA processes for email deliverability, list accuracy, and personalization data
  • Ensure workflows comply with GDPR/CCPA and internal data governance standards
  • Support UTM standardization and analytics QA to keep attribution reporting audit-ready
  • Collaborate with Marketing Analytics on reporting needs, campaign performance tracking, and attribution readiness
  • Partner with Platform Ops on tool integrations and funnel-wide personalization efforts
Drata logo

Drata

Replace manual GRC efforts, reduce costs, and save time preparing for audits and maintaining compliance. Drata is the trust management platform with the mission of serving as the trust layer between great companies. We help thousands of companies streamline compliance for SOC 2, ISO 27001, HIPAA, GDPR, your own custom frameworks, and many more through continuous, automated control monitoring and evidence collection. Drata is backed by ICONIQ Growth, Alkeon, Salesforce Ventures, Notable Capital, Okta Ventures, SVCI (Silicon Valley CISO Investments), Cowboy Ventures, Leaders Fund, Basis Set Ventures, SV Angel, and many key industry leaders. Drata is based in San Diego, CA with team members across the globe.

Founded in 2020
San Diego, California, USA
723 employees (38 in marketing)