Responsibilities

• Pipeline Analysis & Recommendations Build the reporting system Stord uses to analyze pipeline end to end: pipeline created by source and channel, stage conversion rates, velocity, coverage against targets, and where deals stall, with Salesforce as the system of record
• Stay on top of pipeline week to week: know what is moving, what is stalled, and where the numbers are off trend, and flag it before it shows up in a quarterly miss
• Recommend specific changes to improve pipeline (channel mix, campaign targeting, lead scoring, routing, SDR follow-up, ICP fit) and work with Marketing and Sales leadership to put them in place and measure whether they worked
• Provide the data and analysis behind the weekly pipeline review and the monthly and quarterly GTM reviews, and make sure campaigns and programs are set up to be measured before they launch
• Marketing Attribution & Reporting Build Stord’s marketing attribution model, breaking out pipeline and revenue contribution by channel: demand generation, paid advertising, events, content and brand, partnerships, and SDR outbound
• Own multi-touch attribution in Salesforce, using Salesforce Campaigns and campaign influence to track marketing-sourced and marketing-influenced pipeline from first touch through closed won, with HubSpot as the upstream data source
• Build and maintain marketing performance reporting for executive leadership and the Board of Directors, including pipeline by source, channel ROI, funnel conversion, and spend efficiency
• Manage UTM structure, tracking parameters, and campaign tagging standards in HubSpot so attribution data is consistent across programs and platforms
• Refine the attribution model over time as channels and tools change, and document the methodology so Marketing, Sales, and Finance are working from the same definitions
• Develop and maintain dashboards for weekly, monthly, and quarterly GTM reviews, and support pipeline reporting and forecasting as needed

Requirements

• 4+ years in marketing operations, revenue operations, or GTM analytics in a B2B, tech-enabled services, logistics, or commerce technology environment, with HubSpot administration as a core part of your background
• Expert HubSpot proficiency across workflows, sequences, lead scoring, lifecycle management, custom objects, reporting, and integrations; HubSpot Marketing Hub, Sales Hub, and/or Operations Hub certifications strongly preferred
• Experience building a marketing attribution model that breaks out contribution by channel (demand generation, paid media, events, content, partnerships)
• Experience with Google Analytics 4 (GA4) and a working understanding of how website traffic and conversions break down by channel (paid search, paid social, organic search, direct, referral, email), including how UTM tagging ties that traffic back to specific campaigns and to pipeline in Salesforce
• Experience building pipeline and marketing performance reporting in Salesforce and presenting it to executive or Board audiences, with the analysis and recommendations to go with it, not just the numbers
• Hands-on experience owning lead routing and lead management, with measurable results on speed-to-lead, conversion rates, or pipeline; familiarity with HubSpot workflows, LeanData, Chili Piper, or similar
• Solid Salesforce experience: able to build reports, maintain data, work with Salesforce Campaigns and campaign influence for attribution and pipeline tracking, and support basic workflow needs; Salesforce Administrator certification a plus
• Analytical: comfortable working with funnel and pipeline data in Salesforce, Google Sheets, and BI tools, spotting what is off, and turning it into a clear recommendation; strong understanding of data structures and object relationships across HubSpot and Salesforce
• Clear communicator, comfortable presenting data and recommendations to Marketing, Sales, and executive leadership
• Self-directed: comfortable setting priorities, defining structure where it doesn’t exist, and following through without close oversight

Preferred

• GTM Engineer experience building automated prospecting, enrichment, and outbound workflows in tools like Clay, HubSpot, and Salesforce
• Prior experience as an SDR or in another sales or marketing role (demand generation, sales operations, field marketing, etc.)
• Experience connecting Salesforce/Hubspot to Google Sheets for flexible, stakeholder-friendly reporting
• Familiarity with GTM enrichment and sales tools such as Clay, Apollo.io, Nooks, or LinkedIn Sales Navigator
• Familiarity with BI tools; experience with Omni or CRM analytics specifically is a bonus
• Prior experience in ecommerce, logistics, fulfillment, or commerce-adjacent technology