Senior Marketing Operations Manager

San Francisco, CA (Remote)

$123K/yr – $154K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns a scalable Marketing Operations and attribution engine from MQL to revenue, with HubSpot at the backbone.

  • Growth Ops: Build MQL framework, lifecycle stages, lead scoring, and lifecycle automation.
  • Revenue Alignment: Partner with Sales to align on qualification, routing, and SLAs.
  • Funnel Velocity: Identify bottlenecks and drive improvements that accelerate pipeline.

Job Description

Owns a scalable Marketing Operations and attribution engine from MQL to revenue, with HubSpot at the backbone.

  • Growth Ops: Build MQL framework, lifecycle stages, lead scoring, and lifecycle automation.
  • Revenue Alignment: Partner with Sales to align on qualification, routing, and SLAs.
  • Funnel Velocity: Identify bottlenecks and drive improvements that accelerate pipeline.
  • HubSpot & Attribution: Create multi-touch attribution models, architecture, data structures, workflows, and integrations.
  • Reporting Backbone: Establish dashboards for pipeline, conversion, channel ROI, and revenue contribution; ensure data cleanliness.
  • Campaign Measurement: Deliver tracking, segmentation, governance, and measurement frameworks; day-to-day lead list uploads.

Requirements overview: 7+ years in Marketing or Revenue Ops in B2B SaaS/cybersecurity; proven MQL models and pipeline reporting; deep HubSpot expertise; built systems from the ground up; full-funnel marketing and sales fluency; advanced workflows, reporting, and integrations; comfort with data tools to extend capabilities.

  • Nice-to-have: detail-oriented with data integrity bias; strategic plus hands-on builder; outcome-focused on pipeline growth and revenue impact; data modeling, segmentation, and reporting; multi-touch attribution experience.

Benefits snapshot: Medical, dental, and vision; 401K with 4% company match; life and disability coverage; paid parental leave, PTO, holidays, volunteer time off, and home office allowance.

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Airlock Digital

5.0 Glassdoor

Airlock Digital is the global leader in application control and allowlisting, trusted by organizations worldwide to protect against ransomware, malware and other cyber threats. Our deny by default solution enables customers to run only the applications and files they trust, with all others blocked from executing. This approach minimizes attack surfaces and helps organizations align their cybersecurity strategies with government frameworks and standards.Serving customers globally, Airlock Digital supports a broad spectrum of industries, including financial services, healthcare, manufacturing and government. We protect legacy systems and the latest versions of the Windows, macOS and Linux operating systems, enabling us to secure modern environments as well as older technologies. Our scalable, simple-to-implement solution forms a key pillar of cybersecurity strategies, delivering robust protection to organizations of all sizes.

Founded in 2013
Adelaide, South Australia, AUS
122 employees (5 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
22.6K
Monthly Google Ads Budget
$603
Traffic Source Mix
Search
48.9%
Direct
38.9%
Referral
6.8%
Social
4.4%
Paid
1%

Headcount Trend

Current headcount: ~123

Marketing Team

Marketing Team Size
5 (4% of company)
Median Career Experience
20 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
2