Responsibilities

• Build and execute marketing programs across core verticals supporting merchant acquisition, activation, onboarding, and ongoing lifecycle performance
• Partner with other marketing teams to run prospect campaigns and hit lead targets across target industries
• Improve the merchant onboarding journey to reduce friction, accelerate time-to-first-transaction, increase active associates, and drive early usage
• Launch and scale associate lifecycle programs - education, gamified incentives, and marketing toolkits, partnering closely with our lifecycle team on scoping and being able to dig in directly to email platforms to QA, run smaller initiatives, and identify enhancements
• Own campaign calendars, creative briefs, and vendor and agency relationships, keeping multiple programs moving at once without dropping details
• Partner with product and strategy teams to bring new products, features, and merchant programs to market with clear, compelling messaging and go-to-market strategies
• Collaborate with account management teams to design ongoing usage initiatives, re-engage dormant accounts, and drive growth
• Use data and funnel analytics to track lifecycle performance, measure campaign ROI, and continuously optimize business outcomes
• Partner cross-functionally to keep growth initiatives aligned and on schedule

Requirements

• 6+ years of experience in B2B product marketing or partner marketing with meaningful lifecycle experience
• Track record of building and shipping campaigns end to end, not just directing them
• Strong project management skills and the ability to coordinate initiatives across many stakeholders
• Hands-on experience in an enterprise email/lifecycle platform (ie: Iterable, Braze, Klaviyo). You won’t always be building journeys from scratch, but should be familiar with how to work with them and effectively scope work for the team
• Excellent stakeholder management, including comfort working with senior-level partners
• Strong written and verbal communication
• Strategic and analytical - able to synthesize data to identify opportunities
• Growth mindset and proactive ownership of projects
• Thrives in a fast-paced environment and able to juggle multiple projects simultaneously

Benefits

• Join one of LA’s fastest growing startups (2023), A Most Loved Workplace, #576 on the 2023 Inc 5000 list, and Forbes Fintech 50 (2024)
• Mission driven + empowered + collaborative
• Competitive pay and stock options
• Unlimited PTO
• Health Insurance options including Medical, Dental, Vision, Life, EAP, FSA, & Parental Leave
• Newly added HSA and Pet Insurance
• 401K Plan with Matching
• Cell Phone Stipend
• Team based strategic planning + Team owned deliverables