Senior Marketing Manager/Assistant Director of Marketing, Union Square & Co.

New York City, NY (On-site)

$70K/yr – $90K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own the UNSQ marketing orchestration for titles and brands, focusing on preorders, launches, and reader engagement through cross-team advocacy, Amazon and eBook promos, and social engagement.

  • Campaign & Promotions: Create and execute consumer and trade campaigns, preorder efforts, giveaways, and digital/print materials.
  • Organic & Partnerships: Build social, influencer, and brand-partner programs to lift readership.
  • Market Reach & Analytics: Use insights to refine targeting and optimize reader engagement across channels.

Job Description

  • Create and implement marketing plans for select key titles and brands including consumer and trade advertising and promotions (digital & print), pre-publication marketing outreach (trade teaser mailings, preorder campaigns), as well as giveaways and downloadables (promotional items, activities).
  • Develop and execute organic digital marketing, social media, brand partner and influencer strategies to enhance engagement and readership for both individual titles and authors.
  • Advocate for UNSQ titles across Sales and Central Marketing with a focus on Amazon marketing initiatives, eBook promotions, social commerce, and consumer engagement.
  • Work closely with Publicity, Marketing Design, and School & Library to create cohesive strategies that drive results
  • Partner with authors and brand partners on marketing plans and strategies to drive preorders and sales during the on-sale and sustainment windows
  • Communicate marketing initiatives and plans through internal and external meetings, including author meetings, as well as through regular email updates.
  • Provide copy and design direction for digital assets, ads, sell sheets, consumer and trade ads, promotional items, etc.
  • Leverage consumer insights and analytics to track trends, refine marketing strategies, and effectively target key audiences.
  • Contribute to acquisition marketing plans
Hachette Book Group logo

Hachette Book Group

Hachette Book Group (HBG) is a leading U.S. trade publisher dedicated to making it easy for everyone to discover new worlds of ideas, learning, entertainment, and opportunity. As part of Hachette Livre, the world’s third-largest trade and educational publisher, HBG is home to dozens of esteemed imprints including Little, Brown and Company, Little, Brown and Company for Young Readers, Grand Central Publishing, Orbit, Basic Books Group, and Workman Publishing. We publish across all formats and genres including fiction, nonfiction, cookbooks and books for young readers—as well as audiobooks, puzzles, games, stationary, calendars, and other book-related products that inspire and engage readers of all ages. We provide custom distribution, fulfillment, and sales services to other publishers. HBG is headquartered in New York City, with additional offices in Boston, MA; Lebanon, IN; Nashville, TN; Boulder, CO; North Adams, MA; Berkeley, CA; Philadelphia, PA; Portland, OR; and Chapel Hill NC. Hachette Book Group Canada, our marketing and publicity company, is based in Toronto. HBG’s mission is guided by four strategic pillars: Understanding Consumers, Changing the Story, Owner Mentality, and Growth Mindset. These values shape how we publish, how we operate, and how we support our authors, employees, and readers. We’re committed to publishing content that resonates and fostering a culture of equity, inclusion, and belonging; for our staff, authors, and partners alike. Our DEI efforts include employee resource groups, inclusive hiring practices, and publishing programs that amplify historically underrepresented voices. We’re proud to offer a dynamic and collaborative workplace where creativity is values, innovation is encouraged, and every team member plays a role in shaping the future of publishing. Visit hachettebookgroup.com to learn more and follow HBG on Facebook, Instagram, LinkedIn, Threads, TikTok, X.com, Pinterest, and YouTube.

Founded in 2006
New York, New York, USA
1.6K employees (785 in marketing)

Traffic Signals

Monthly Visitors
925.9K
Monthly Google Ads Budget
$630
Traffic Source Mix
Search
44.9%
Direct
39.5%
Referral
11.2%
Social
3.7%
Paid
0.6%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
640 (41% of company)
Median Career Experience
10 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

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