Responsibilities

• As Our Demand Generation Marketing Manager, You Will:
• Marketing Strategy & Leadership - Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives and revenue targets.
• Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion.
• Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities and strategic initiatives.
• Take ownership of key projects from concept through execution, ensuring alignment across stakeholders and timely delivery.
• Drive marketing initiatives independently while maintaining strong cross-functional communication and stakeholder alignment.
• Demand Generation - Develop and manage multi-channel demand generation programs across email, webinars, events, paid media, content marketing, partnerships, and digital campaigns.
• Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates.
• Partner with Revenue teams to continuously improve lead management processes, scoring, routing, and funnel performance.
• Own campaign planning, execution, and performance analysis across the full customer journey.
• Product Marketing & Go-to-Market - Lead go-to-market planning and execution for new datasets, products, features, and coverage launches.
• Develop messaging, positioning, and value propositions that clearly communicate YipitData's differentiation and resonate with investor audiences.
• Create campaign assets, customer communications, and launch plans to support successful product adoption and revenue growth.
• Partner closely with Product teams to understand customer needs, market trends, and competitive dynamics.
• Customer Marketing - Develop programs that drive customer engagement, retention, product adoption, and expansion opportunities.
• Partner with Client Strategy to support renewal and upsell initiatives through targeted marketing campaigns and communications.
• Identify opportunities to strengthen customer relationships through events, content, thought leadership, and customer communications.
• Analytics & Performance Measurement - Establish clear KPIs and reporting frameworks to measure marketing performance and business impact.
• Own marketing reporting and dashboarding across Salesforce, Marketo, and other systems to provide visibility into funnel performance, pipeline generation, and revenue impact.
• Analyze campaign performance, conversion data, pipeline contribution, and ROI to guide strategic decision-making.

Requirements

• You have 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field.
• You’ve successfully planned and executed multi-channel marketing programs that deliver measurable business results.
• You’re comfortable owning marketing strategy and working independently with a high degree of autonomy.
• You’re strong analytically, with experience measuring performance, sharing results, and turning data into clear, actionable insights.
• You have hands-on experience with tools like Salesforce, Marketo, ON24, Asana, and similar marketing platforms.
• You understand marketing operations, including lead lifecycle management, campaign reporting, and attribution.
• You’re highly organized, with strong project management skills and the ability to manage multiple priorities simultaneously.
• You communicate clearly and effectively, both in writing and in conversation.
• You’ve partnered closely with Sales, Product, Client Strategy, and Revenue Operations teams to drive impact.
• You can move comfortably between big-picture thinking and detailed execution.

Preferred

• Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus.
• People management experience is a plus.

Benefits

• We care about your personal life and we mean it. We offer flexible work hours, unlimited vacation, a generous 401K match, parental leave, team events, a wellness and work-from-home budget, learning reimbursement, and more!
• Your growth at YipitData is determined by the impact that you make, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to self-improve and master their skills in an environment focused on ownership, respect, and trust.
• The compensation package also includes equity.