Responsibilities

• Drive Product Marketing and Go-to-Market Execution
• Lead go-to-market strategy for new products, major feature launches, and platform enhancements from discovery through execution and iteration.
• Own user journey with an eye on converting existing users down funnel: active to funded, funded to trading, and funded to scaled active trader.
• Develop clear, differentiated positioning, messaging frameworks, and value propositions across multiple user segments.
• Oversee creation and optimization of marketing assets across in-app messaging, email, web, social, and paid channels.
• Establish and maintain consistent tone, voice, and narrative across the product experience while evolving messaging based on user insights and business priorities.
• Translate data, user behavior, and market insights into actionable marketing strategies that improve adoption, usage depth, and retention.
• Build Strategic Partnerships and Drive Growth
• Partner with Brand team, which owns relationships with sports properties and media organizations, to develop co-marketing activations, campaigns, and growth opportunities that leverage those partnerships.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus.
• 6-10+ years in integrated marketing, product marketing, or growth marketing.
• Ability to develop and own a fully fleshed marketing strategy from audience segmentation and positioning through channel mix, measurement frameworks, and long-term roadmap, with minimal direction required.
• Hands-on experience across modern marketing tools spanning paid media platforms, CRM, email, analytics, and attribution.
• Proficiency with project management tools required; experience with Wrike is a plus.
• Comfortable managing both direct and dotted-line relationships.
• Proven ability to work fluidly across Brand, Product, Design, Data, and Compliance teams, influencing without authority and keeping complex workstreams moving in a matrixed environment.
• Exceptional written and verbal communication skills. Can distill complexity into clear, compelling narratives for executives, partners, and external audiences alike.

Preferred

• Experience marketing financial products, trading platforms, or consumer fintech.
• Strong command of analytics tools and attribution modeling required.

Benefits

• Comprehensive Health Coverage : 100% paid medical and dental insurance for employees and dependents, vision insurance, and more!
• Financial Support : 401(k) match, commuter benefits for NY positions, and short-term disability coverage.
• Work-Life Balance : Generous time off that increases with tenure, paid parental leave, personal days, sick time, volunteer days and company holidays.
• Wellness & Pet Care : Fitness and wellness benefits, plus pet insurance for your furry friends.
• Investing in Your Future: We provide tuition reimbursement to help you pursue relevant degrees, certifications, and training that align with your career goals.
• Dynamic Office Perks : Catered breakfast (every Monday) & lunches (every Friday), fully stocked kitchens, and monthly happy hours to connect and collaborate.