Responsibilities

• Managing, coaching, and developing marketing team members.
• Conducting 1x1s, performance feedback, and goal setting.
• Supporting hiring, onboarding, and team capacity planning.
• Serving as a player/coach as needed for priority initiatives.
• Developing and maintaining the annual marketing strategy and campaign roadmap.
• Identifying priority products, initiatives, and audiences for marketing focus.
• Aligning marketing activities with sales pipeline goals and product launch timelines.
• Owning or significantly influencing the annual marketing budget including; making prioritization tradeoffs to maximize impact. and tradeoff, tracking spend and performance across campaigns and events, Ensuring marketing resources are focused on initiatives that drive measurable business impact.
• Defining the strategic purpose of each campaign (lead generation, product awareness, customer engagement, etc.).
• Defining campaign objectives, timelines, and deliverables Ensuring campaigns are consistently implemented across:

Requirements

• 5+ years of marketing leadership experience.
• Demonstrated experience managing integrated marketing campaigns.
• Strong project management and workflow management expertise.
• Experience using marketing automation platforms (Pardot, HubSpot, or equivalent).
• Experience using CRM systems such as Salesforce.
• Strong data analysis and reporting capabilities.
• Proven ability to manage multiple initiatives simultaneously while maintaining clarity of priorities.
• Excellent communication and cross-functional collaboration skills.
• Experience in K-12 or educational publishing.
• Experience managing conference marketing programs.

Benefits

• We Offer:
• Health insurance with options for dental, vision, life insurance, and more.
• Retirement savings plan with employer contribution.
• Employer-paid STD and LTD policies.
• Paid holidays.
• Work/life balance as a company value.