Responsibilities

• Demand generation & lead flow — paid search, paid social, Local Services Ads, SEO, and organic, owned against clear cost-per-lead and lead-quality targets
• Field & local marketing — direct mail, home shows, and community events across Portland, Roseburg, Vancouver, Olympia, and Boise
• Traditional media where it performs — radio, TV, and OTT/streaming, measured rather than assumed
• Website & conversion — landing pages and CRO that turn traffic into booked appointments
• Reputation & brand — review management and a consistent brand presence across every market and channel, protecting TerraFirma brand standards and F.I.R.M. values in all creative
• Marketing-to-sales alignment — clean lead handoff into i360, shared definitions of a qualified lead, and closed-loop reporting
• Agency & vendor management — selecting, directing, and holding partners accountable to results
• Budget & team — real ownership on day one — ~$3.5M annual marketing budget — you set the allocation across channels and markets, track pace and ROI, and own the return
• A direct report on day one — you set priorities, coach, and develop them, and build the team out as the function scales
• A multi-market footprint (OR / WA / ID) — with a Boise expansion underway — marketing scales as we open and grow territories

Requirements

• 5+ years in marketing with real budget ownership, including managing paid media spend and reporting on ROI / cost-per-lead
• Demonstrated demand-generation experience — you've run lead-gen programs and can speak to the numbers behind them
• People-leadership experience, or clear readiness to lead a small team
• Fluency with marketing analytics — you build and defend your own reporting

Preferred

• Home-services, contractor, or other high-volume local lead-gen background (foundation repair, roofing, HVAC, home improvement, etc.)
• Experience marketing across multiple locations or expanding into new markets
• Hands-on with the modern stack — Google Ads, Meta, LSAs, GA4, CRM/lead systems, and AI-assisted marketing tooling
• Comfort partnering closely with a sales organization and being measured on downstream revenue, not just impressions

Benefits

• Comprehensive benefits — Freedom Leave PTO, 7 paid holidays, 401(k), Medical / Dental / Vision, Life Insurance, AD&D, and Short & Long Term Disability