Responsibilities

• Collaborate with lawyers, business development, and cross-functional marketing and communications teams to design and deliver client-centric marketing campaigns aligned with market opportunities and firm priorities
• Lead integrated marketing campaigns from strategy through execution, using data-driven insights to monitor and optimize performance across channels
• Collaborate across practice groups to identify opportunities where Tax & Private Client capabilities align with broader client needs, developing cross-practice marketing initiatives that support cross-selling and business growth
• Build strong relationships across practices and firm functions, aligning stakeholders around shared priorities and driving execution in a complex, matrixed environment.
• Manage multi- channel marketing tactics ( events, webinars, thought leadership, website , social, email) to elevate visibility and nurture leads
• Integrate events, sponsorships, and thought leadership into cohesive campaign ecosystems that build awareness, strengthen client relationships, and advance growth goals
• Oversee the marketing aspects of new lawyer onboarding and integration
• Establish KPIs to assess effectiveness across digital channels using tools such as Google Analytics, Salesforce, Eloqua, and others
• Generate dashboards to evaluate campaign success, present to senior leaders, and make recommendations on marketing approaches and optimizations
• Apply market intelligence, client insights, and competitive analysis to inform targeting, messaging, and positioning strategies that align with client needs and evolving market conditions and highlight the firm’s differentiated strengths

Requirements

• At least ten (10) years of experience in B2B marketing
• Bachelor’s degree in marketing, business administration, or a related field
• Demonstrated mastery of full-funnel, multi-channel marketing campaigns in a complex, matrixed organization
• Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought leadership campaigns and sophisticated event marketing campaigns
• Highly organized, detail- oriented and skilled in managing multiple concurrent projects, deadlines, and teams in fast-paced, high-performance environments
• Hands-on experience with contemporary marketing technology and AI platforms
• Strong analytical skills to interpret data, make informed decisions, and leverage data to tell an impact ful story
• Exceptional project management, interpersonal, relationship building, and executive-level verbal and written communication skills
• Ability to lead and mentor team members, manage external agencies and freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaboration
• Ability to operate in an agile environment and quickly iterate

Benefits

• Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
• Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.