Responsibilities

• Growth Strategy & Campaign Planning
• Own audience growth: build and lead a strategy for growing TWA's digital audience across paid and organic channels, from initial concept through measurement.
• Expand our reach: plan campaigns that introduce TWA's work to new, relevant audiences while identifying where those audiences already spend time and how to engage them authentically.
• Build the systems: stand up the lightweight systems, calendars, and workflows needed to keep strategy, content, and reporting connected.
• Content Creation & Production
• Own newsletter content: write and produce TWA's newsletter, developing a voice and cadence that keeps our audience engaged and coming back.
• Lead video production: shoot and edit video content for social and web, translating TWA's activations and culture into compelling short-form storytelling.
• Plan the content calendar: develop and maintain a content calendar spanning social, newsletter, and web to keep output consistent and on-strategy.
• Social Strategy & Audience Engagement
• Drive social strategy: set the strategy with the help of the Director for TWA's social presence, platform mix, voice, and content types. Quick adaptation to platform algorithms and audience behavior is a plus.

Requirements

• A strong point of view on how to grow our agency audience and reputation across digital channels, and the writing and storytelling chops to bring that vision to life.
• Hands-on video capture and editing skills, from shooting to post.
• Comfort with social and content analytics, and the judgment to turn data into next steps
• Familiarity with SEO, CRM systems, and marketing automation. Not a mastery of any one platform, but the adaptability to learn new tools quickly as they evolve.
• Strong project management instincts; able to juggle strategy and hands-on production at the same time.
• Excellent writing skills across formats: newsletter, social, video scripts.
• A self-starter mindset; comfortable building processes where none exist yet.

Preferred

• 4–6 years of experience in marketing, content, or digital strategy, ideally including audience growth or brand-building work
• Bachelor's degree (or sufficient experience) in Mass Communications, Journalism, Marketing, or a related field
• Portfolio strongly preferred: priority will be given to candidates who can share a portfolio of past content, campaigns, or growth work. Think writing samples, video reels, social strategy examples, or similar.
• Experience with project management tools (Basecamp or similar).
• Basic familiarity with design tools (Canva, Adobe Suite, Figma).
• Experience with social media automation tools (Hootsuite, Rella, or similar).
• Experience with basic web design tools and platforms (Squarespace or similar).
• Understanding of basic SEO fundamentals and how content supports discoverability.

Benefits

• 3% matching SIMPLE IRA
• Health Insurance (50/50 - split employee/employer)
• Unlimited PTO, after 6 months of employment
• Up to $2500 in reimbursement for Continuing Education, with CEO approval